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The findings indicate that while AI offers clear potential for speed, scale, and personalisation, brands remain focused on maintaining media quality and ensuring advertising environments support performance.

British soft drink Vimto has appointed McCann as its lead creative agency, tasking the network with shaping campaigns that reflect the drink’s energetic personality and strengthen its connection with audiences across the UK.

The appointment strengthens the networks’ ambition to present a unified presence across markets.

As the next stage of its strategy to increase brand investment and visibility, Vodafone Group has appointed Publicis to support a transformation of its approach to creative and production.

The agency will lead strategy, creative, media, PR, data and analytics with the aim of strengthening the role of almonds in consumers’ lives and supporting sustainable growth for growers.

Imogen Coles becomes head of influence, EMEA; Rachel Porter steps into the role of head of influence strategy, EMEA

Flint will focus on expanding client relationships and supporting the organisation’s growth across Europe, the Middle East and Africa.

Senior leaders are rethinking engagement models as compliance demands and diverse stakeholder expectations reshape how information is shared across the industry.

The move strengthens the company’s presence along the western edge of the Charlotte Designated Market Area, an area shaped by commuter traffic and regional growth.

The alliance combines Adelaide’s measurement capabilities with GDB’s methodology and regional expertise to promote more effective and transparent media investment.

The structure is designed to streamline collaboration with luxury partners and support cross-category initiatives.

Netflix and Warner Bros. Discovery, Inc. announced a definitive agreement under which Netflix will acquire the core assets of Warner Bros

It is becoming easier every day to make music. The tools are getting smarter, faster and more accessible to everyone. Music output is being democratised at incredible speed.

Global advertising investment is set to break the trillion-dollar ceiling in 2026, rising 5.1% and outpacing world economic growth.

The move expands the capabilities of Havas Play, enhancing its creative, production and experiential expertise at a time when demand for immersive brand activations continues to grow.

The offering is powered by Hearst Anyscreen, Hearst Television’s CTV and cross-screen video platform, giving advertisers a way to reach priority audiences across screens within a premium, brand-safe environment

The work aims to capture the warmth, nostalgia and playful spirit that define holiday baking, positioning the brand at the heart of seasonal kitchen moments.

Hundreds of animated butterflies appeared to fly out of more than 150 digital screens on the Transport for London network, forming one of the city’s most expansive 3D executions to date.

The story highlights the difficult circumstances facing children growing up in poverty during the Christmas period and invites the public to support the charity’s seasonal appeal.

The system gives agencies, brands, SSPs and DSPs streamlined access to standardized program-level metadata, enabling more precise targeting and transparency in campaign performance.

The initiative showcases how fans engaged with music throughout the year and introduces new features designed to make Wrapped more social.