Hearst Magazines expands AURA into CTV

Hearst Magazines has introduced AURA TV, an advertising solution that brings the company’s proprietary audience intelligence into the connected TV space. The offering is powered by Hearst Anyscreen, Hearst Television’s CTV and cross-screen video platform, giving advertisers a way to reach priority audiences across screens within a premium, brand-safe environment.

AURA TV builds on the performance of the existing AURA platform, which already supports a significant share of campaigns across more than 30 Hearst brands. By combining first-party insights with CTV reach, the solution is designed to help advertisers unify engagement across Hearst’s editorial portfolio and the broader streaming ecosystem.

Audience intelligence meets CTV scale

Mike Nuzzo, SVP and head of Data Solutions at Hearst Magazines: "With AURA TV, we’re bringing the full power of Hearst Magazines’ proprietary data to one of the fastest-growing channels in advertising. Advertisers can now tap into the same precision and performance that have made AURA such a success — while reaching audiences at CTV scale through a trusted environment."

AURA TV offers access to high-value audiences defined through Hearst’s first-party data, connecting on-site engagement with streaming behaviour to improve targeting and overall campaign performance. Hearst Anyscreen extends reach to more than 100 million U.S. households and over 3 billion unique devices across all 210 DMAs.

Brand-safe environments and unified delivery

The platform delivers curated CTV inventory from verified supply partners, reducing fragmentation and ensuring consistent placement standards for advertisers. With a focus on privacy-safe data and measurable performance, AURA TV reinforces Hearst Magazines’ investment in solutions that link audience intelligence with scalable streaming opportunities.

www.hearst.com

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