McCann selected as lead creative agency for Vimto

British soft drink Vimto has appointed McCann as its lead creative agency, tasking the network with shaping campaigns that reflect the drink’s energetic personality and strengthen its connection with audiences across the UK. The partnership aims to reinforce the brand’s presence through work that resonates across channels.

McCann in Bristol and Manchester secured the assignment after an open call that narrowed to four contenders. The agency set out a cohesive idea designed to unify brand and product communications across every consumer touchpoint.

Unified creative approach for the brand

Jenny Powell, brand controller at Vimto: "The McCann team demonstrated a real passion for the brand and a desire to create great work collaboratively. We have over 100 years of history to build upon and I look forward to writing the next exciting chapter together with our agency."

Under the partnership, McCann will oversee integrated strategy, creative, communications planning, and production, working closely with Vimto’s specialist partners to deliver coordinated brand activity.

Crafting an emotionally engaging platform

Andy Reid, managing director at McCann Bristol: "We’re over the moon to work with the Vimto team – it’s a truly remarkable brand with a real place in British culture. Balancing what has come before with their ambitious future plans has led us to an emotionally rich and distinctive platform. We can’t wait to share it with the world."

McCann’s appointment places the agency at the centre of Vimto’s long-term brand development, with responsibility for ideas that align heritage, cultural relevance, and marketing ambitions.

www.vimto.com

www.mccann.com

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