Grey New York wins Almond Board global remit

Grey New York has been appointed as the agency partner for the Almond Board of California after a competitive review, securing a mandate that spans global positioning and integrated marketing across the United States, Mexico and Europe. The agency will lead strategy, creative, media, PR, data and analytics with the aim of strengthening the role of almonds in consumers’ lives and supporting sustainable growth for growers.

The partnership includes the development of a brand platform planned for 2026, positioning Grey at the centre of category expansion efforts for one of the most established food industry organisations.

Grey to guide global strategy for almond category growth

Clarice Turner, CEO of the Almond Board of California: "The Almond Board of California’s marketing programs have a long history of elevating almonds as a healthy snack and fueling global demand. Today, we’re excited to open a chapter with Grey New York as our lead agency. Their creativity and strategic vision perfectly align with our ambition to deepen consumer love for almonds, spark innovation, and shape a healthier future for our industry."

Agnes Fischer, CEO of Grey New York, noted the significance of the assignment for the agency and its wider WPP team.

Integrated remit spans creativity, media and analytics

Agnes Fischer: "We’re proud to welcome the Almond Board into our Grey family alongside an incredible integrated WPP team. This is a pivotal moment for the California almond industry. Our focus is simple: build a modern, insight-led platform that drives real growth and strengthens the category for the long term."

Grey New York describes the partnership as an opportunity to enhance global engagement with the category as work begins on the upcoming platform.

www.almonds.org

www.grey.com

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