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Nielsen–Extreme Reach partnership simplifies campaign measurement

19-12-2025 | 06:27:27
The integration is designed to improve interoperability across platforms while reducing operational complexity in advertising workflows.

Diageo sells Kenyan business to Asahi, exits East Africa

18-12-2025 | 12:52:00
Diageo has agreed to sell its 100% shareholding in Diageo Kenya Limited, which holds 65.00% of the shares in EABL to Asahi.

Zoopla relaunches festive campaign for 2026 growth

18-12-2025 | 12:21:00
Zoopla, a UK property website, will launch a new, high-impact marketing campaign on Christmas Day, designed to help agents grow their businesses over 2026

Ergodyne supports national campaign for better women’s PPE

18-12-2025 | 11:57:00
That’s why Ergodyne has joined the national Women in Skilled Trades campaign—standing alongside labor groups, educators, and advocates

INVNT appoints James Nicholas Kinney as Global Chief AI Officer

18-12-2025 | 10:07:00
Innovation-led global brand storytelling agency, INVNT, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer

IAS Agent aims to speed campaign activation and insight

18-12-2025 | 09:13:00
The tool draws on more than 15 years of proprietary IAS data and is integrated directly into the IAS user interface.

Nestlé gives Southeast Asia’s unsung sports their moment

18-12-2025 | 09:07:37
The initiative challenges the dominance of football in Vietnam and across ASEAN by giving visibility to disciplines that often struggle for funding, recognition and fan support.

CANAL+ dances with cinema in new global brand campaign

18-12-2025 | 08:52:03
The campaign positions the broadcaster as a central partner in the creative life of films, using a dance allegory to express its connection to the seventh art.

Shoreline Sightseeing appoints Pinnacle Advertising as AOR

18-12-2025 | 08:35:43
The remit covers a full overhaul of Shoreline Sightseeing’s website alongside responsibility for all marketing campaigns.

BBH takes Monzo’s Book of Money campaign to London streets

18-12-2025 | 08:25:00
The work translates the thinking behind BBH’s earlier experiential activity into a high-impact OOH rollout designed to connect seasonal gifting with longer-term financial planning.

impact.com partners with Evertune to unlock AI search visibility for brands

18-12-2025 | 08:15:02
The collaboration integrates AI search visibility metrics into the impact.com platform, linking brand presence in Large Language Model outputs with creator and publisher activation.

Gracenote expands sports discovery beyond live games

18-12-2025 | 07:56:49
Enhancements to the Gracenote On Sports solution make documentaries, highlights, analysis and related sports content easier to discover alongside live events within unified sports hubs.

Grey London appoints Jai Kotecha as CEO

18-12-2025 | 07:51:01
He joins the agency from Ogilvy, where he held the role of EMEA managing director of clients, overseeing PR, social and influencer work for major international brands, including WPP OpenX’s partnership with The Coca-Cola Company.

Coca-Cola and FIFA launch global World Cup Trophy Tour

18-12-2025 | 07:44:56
The tour underlines Coca-Cola’s long-standing partnership with FIFA and sets the stage for a World Cup that will be staged across Canada, Mexico and the United States.

Dentsu Creative to lead Cauldron Foods social strategy

17-12-2025 | 11:28:00
The remit covers social strategy, brand creative and organic social, with search and SEO support delivered by dentsu.

Ocean Outdoor secures DOOH contract at Gunwharf Quays

17-12-2025 | 11:17:41
Ocean Outdoor has been appointed to manage a new premium digital out-of-home screen at Gunwharf Quays in Portsmouth, expanding its presence across key retail and leisure destinations on the south coast.

Havas named agency of record for The Travel Corporation

17-12-2025 | 11:10:00
The Travel Corporation has appointed Havas as its first agency of record following a competitive pitch at holding company level. The process was managed by AAR Group, with Havas selected ahead of several global agency groups to become TTC’s primary strategic partner.

The PHA Group appointed to lead Boat Race PR brief

17-12-2025 | 09:46:00
The PHA Group has been appointed to handle integrated PR, social and content duties for The Boat Race, one of Britain’s longest-running sporting events, as it looks to reach new audiences and broaden its cultural relevance.

Tourism Australia leads System1’s first Australia ad ranking

17-12-2025 | 09:39:00
Creative effectiveness platform System1 has published its first annual ranking of Australia’s favourite advertisements, with campaigns from Qantas, Australian Lamb and AAMI leading the list.

Genie Goals releases Life Goals ecommerce campaign report

17-12-2025 | 09:23:00
The report follows last year’s Home Goals and focuses on brands shaping how people spend their time outside work, from sport and crafts to reading, self care and everyday micro hobbies.

Voice wanted campaign enlists public to fight scam calls

17-12-2025 | 09:14:00
The Korean National Police Agency and Cheil have launched the VOICE WANTED campaign to address the sharp rise in phone scam crimes across South Korea, calling on the public to help by reporting recordings of scam callers’ voices.


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