Zoopla relaunches festive campaign for 2026 growth

Zoopla will launch a nationwide marketing campaign on Christmas Day aimed at helping estate agents grow their businesses in 2026 and drive a significant increase in valuation leads.

The campaign comes as the UK property market anticipates a stronger-than-usual Boxing Day surge in activity, with Zoopla predicting renewed buyer demand following the removal of potential tax changes in the recent Budget. The company expects sellers in southern England—where higher-value properties are more common—to see the greatest benefit.

The multichannel, multi-million-pound campaign revives Just Ask Zoopla, the company’s most successful advertising platform for driving high-intent valuation leads. It will feature two hero TV ads, Nana’s Cottage and Kid’s Party, both built around homeowners’ curiosity about their property’s value.

Running across Netflix, YouTube and major Christmas programming such as The Masked Singer special, Channel 4 festive films and Premier League football, the campaign is expected to reach four in five UK adults.

The initiative also signals the start of Zoopla’s extended marketing investment for 2026, with national and regional activity designed to help agents attract movers in their area. Certain regions will receive additional marketing support to drive local engagement and results for Zoopla customers.

To strengthen lead conversion, Zoopla will reinstate its Find Agent directory in the main website navigation bar. This tool will allow users to identify and contact top local estate agents directly through Zoopla.co.uk, making it easier for homeowners to choose a trusted partner to sell their property.

Commenting on the launch, Joby Russell, VP of Marketing at Zoopla: “Following a record-breaking year for valuation performance for Zoopla customers, our new multi-million pound marketing campaign will undoubtedly build on this success and give agents across the country a flying start in 2026. This campaign showcases the power of the Zoopla brand, reinforces our number one position for home valuation, and underlines our ongoing commitment to invest in helping our agent partners of all sizes to grow their business.”

www.zoopla.co.uk

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