Adelaide selects GDB to expand attention metric in LATAM

Adelaide, an attention-based media quality measurement company, has chosen GDB as its preferred partner across Latin America in a collaboration designed to advance the use of attention metrics for digital advertising.

The alliance combines Adelaide’s measurement capabilities with GDB’s methodology and regional expertise to promote more effective and transparent media investment.

The agreement positions GDB as the main driver of Adelaide’s growth in the region, giving advertisers, agencies and publishers access to AU, a globally recognised metric used to evaluate and optimise campaign impact.

GDB to lead regional expansion of attention metric

Adelaide cited shared values and a mutual focus on market integrity as central to the decision.

Marc Guldimann, CEO and co-founder, Adelaide: "GDB is the ideal partner for us because they share our vision of a more efficient market. Their reputation for integrity and transparency ensures that our clients in the region will have an excellent experience with AU."

GDB, a leader in programmatic strategy and media technology in Brazil and Latin America, will begin integrating Adelaide’s system for its clients, applying attention data to improve campaign performance.

Partnership aims to strengthen media transparency

Guilherme Soter, CEO of GDB: "This partnership with Adelaide is a significant milestone for advertising in Latin America. It allows us to offer our clients cutting-edge media optimisation, powered by the most robust and reliable attention metric available. Our focus is to translate the transparency and rigor of our operation into verifiable, superior efficiency for every advertiser."

Fernanda Massa, business director at GDB: "At a time when attention is one of the most valuable assets of our time, being certain that it is being measured and optimised effectively is not only a differentiator, but also a key factor for business impact on brands."

www.adelaidemetrics.com

www.gdb.net

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