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The study, carried out by Betano Casino, reviewed the official walkout songs used by all 20 Premier League clubs.

Ocean Outdoor has opened applications for Drops in the Ocean, the company’s annual fund supporting environmental organisations through Digital Out of Home media.

The research signals a shift in the C-suite’s remit: CMOs are moving from brand stewardship to transformation leadership as AI becomes integral to both strategy and organizational change.

The proposition blends advanced technology with cultural insight to identify and amplify stories that resonate with consumers and support strategic business goals.

Set in the suburbs, where reliable transport can be essential, the story presents an airport ride as the catalyst for thinking about family ties and the ways loved ones show up for one another at this time of year.

The agency continues its role in shaping one of the season’s most recognisable brand characters, culminating in a cliffhanger that tests whether the couple will finally make it down the aisle.

FCB Warsaw has welcomed back Marta Leszczyńska as account director.

Following an international tender, the Maison selected design agency Leroy Tremblot to define the sport’s post-race celebration ritual and create a global visibility platform that will roll out across every Formula 1 Grand Prix.

The move brings together specialist capabilities under a single structure designed to operate within culture and strengthen audience engagement.

The company positions its technology as a governance layer for organisations adopting generative AI in media buying.

Sixty-five percent of respondents said they do not trust AI for these high-stakes tasks, citing risks such as hallucinations, poor traceability and limited transparency.

The site becomes a central hub for teams developing the company’s AI platform for marketing and marks a major commitment to UK-based creative and technological talent.

The research, produced by Serviceplan Group in partnership with the University of St. Gallen and Heidrick & Struggles, outlines how AI is accelerating a fundamental shift in the role and requirements of marketing leaders.

The activity spans film, digital engagement, in-store experiences and a regionwide stunt that sees McDonald’s signs across Brazil and parts of Latin America flicker in a reference to the series’ iconic aesthetic.

The work marks the first campaign on this issue in a decade and the agency’s first collaboration with THINK! since its appointment in April.

The travel-charging brand, which supports more than 20 million users across 200 countries and regions, aims to evolve its identity by directly funding the experiences of modern travelers.

The move combines consumer, corporate, technology and financial services expertise, forming a unified communications offer within the global challenger network.

The St Vincent Place Banner measures 20 metres by 10 metres and spans the façade of the former Clydesdale Bank headquarters, which is undergoing redevelopment.

Havas Media Network Singapore has appointed Jean Lee and Zoheb Gafoor to senior leadership roles as the agency advances its ambition to reinforce market leadership in Singapore, deepen client partnerships and accelerate digital transformation across Southeast Asia.

The dividend, approved by the Board of Directors, will be paid on 9 January 2026 to shareholders of record at the close of business on 19 December 2025.

A significant share of the world’s drinking water never reaches consumers due to failing infrastructure, and efforts backed by The Coca-Cola Foundation aim to address the issue through technology, funding and community-based repair programmes.