VCCP forms integrated PR agency VCCP Roar

VCCP has launched a new PR and communications business, VCCP Roar, bringing together its specialist agencies Good Relations, Harvard and Teamspirit into a single cross-sector operation. The move combines consumer, corporate, technology and financial services expertise, forming a unified communications offer within the global challenger network.

The new agency is led by CEO Stephanie Brimacombe, with co-founders Lawrence Collis, Jodie Simpson, Lorna Hughes, Jo Preston and Adam Smith forming the senior leadership team. Its mission is to rethink how influence is earned in a complex, AI-driven communications landscape, serving both consumer and B2B audiences.

Unified offer grounded in behavioural insight and data science

VCCP Roar is built on human behavioural insight, a science- and data-driven approach, and creative work designed to help brands stand out. At the core of its model is VCCP Roar OS, proprietary technology that provides audience intelligence for PR, social and marketing execution while assessing campaign performance.

Stephanie Brimacombe, CEO, VCCP Roar: "VCCP Roar has been built with a singular ambition – to drive innovation in our industry, and unlock tangible commercial value for brands. There are more opportunities than ever to influence audiences yet 97 percent of content is unseen. It’s a deluge of sameness and people have stopped paying attention. VCCP Roar is the antidote. Our approach unlocks unseen insights, from which we build incredible programmes that create value for our clients. Combine that with the best people in consumer, finance, tech and corporate comms, and we’re a new kind of agency – one built for what comes next."

Backed by VCCP’s global scale and integrated model

Clients of VCCP Roar gain immediate access to VCCP’s integrated capabilities across data, AI, digital and experience design, retail experience, content production, behavioural science, loyalty and CRM. The agency’s challenger ethos aligns with the wider network’s positioning.

Charles Vallance, Chairman and Founding Partner, VCCP: "Communications is undergoing a seismic change. As AI radically transforms digital consumption, brand discoverability is being rewritten. This is why PR is in the ascendancy: third-party credibility and influential coverage will be more valuable than ever. VCCP Roar is built for this future: it will help brands not just survive, but thrive, by future-proofing their presence in this next normal. It’s an incredibly exciting time for the industry, and VCCP Roar is the decisive answer to complexity."

A 150-person agency with cross-sector scale

Headquartered in London, VCCP Roar launches with a 150-strong team and combined revenue of around 22 million pounds. Its client roster includes Formula One, PepsiCo, Weetabix, Scottish Widows, Salesforce, OPPO and Getty Images. Alongside consumer, technology, financial services and corporate practices, the agency incorporates Good Broadcast, an award-winning broadcast unit.

www.vccproar.com

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