Leszczyńska rejoins FCB Warsaw to lead client service

FCB Warsaw has welcomed back Marta Leszczyńska as account director. She will lead the development of the client service function across Keino Group’s media-focused projects, with an emphasis on work delivered in collaboration with Mido, the group’s media agency. Leszczyńska reports to business director Bartosz Kłus, a member of the Keino Group management team.

Bartosz Kłus, business director, FCB Warsaw: "We’re building a model at Keino Group where creative, media and production teams work in a more integrated way. Marta brings client-side experience and a strong media perspective, which will help us better connect strategy, data and execution."

Experience spans marketing, digital and media integration

Leszczyńska brings more than 15 years of experience in marketing and digital. As marketing manager at ZEW for men, she oversaw brand strategy, e-commerce and digital efforts, contributing to a 50 percent year-on-year increase in online sales. Earlier in her career she worked at Agora, where she helped introduce Poland’s first paid digital subscription system for Wyborcza.pl.

She returns to Keino Group after several years on the client side with a broader view intended to strengthen cooperation between FCB Warsaw and Mido. Her background includes end-to-end campaign management, strategic planning and coordination of multi-disciplinary teams spanning creative and performance marketing.

www.fcb.com

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