Moët & Chandon taps Leroy Tremblot for F1 platform

Moët & Chandon has returned as the Official Champagne of Formula 1 for the next ten years, reaffirming a connection that began in 1950 when the Maison introduced champagne celebrations on the podium. The brand’s history in the sport spans many of its defining moments, from Fangio and Lauda to Schumacher and Hamilton.

Following an international tender, the Maison selected design agency Leroy Tremblot to define the sport’s post-race celebration ritual and create a global visibility platform that will roll out across every Formula 1 Grand Prix.

Strategy focuses on emotional and collective celebration

With the signature Victory Is Better When Shared, Leroy Tremblot developed an approach centred on the human side of winning, emphasising that triumph gains meaning when shared with teams, supporters and loved ones.

Agency builds a complete experience around victory

Leroy Tremblot has redesigned the entire celebration journey, beginning as drivers cross the finish line and extending through the podium ceremony. The agency’s work includes a cheering zone in parc fermé for the winner and team, and a moment where the winner signs a bottle for someone close. It also includes a redesigned cool-down room conceived as a warm, refined space for conversation among drivers and their inner circles.

A reworked podium places Moët & Chandon at the centre of the sport’s most recognisable celebration, while branding appears across key circuit locations including on-track signage, parc fermé, the mixed zone, the cool-down room and the podium. The platform introduces the Maison’s new red colour across all race weekends.

The set-up will appear at every Grand Prix of the season, presenting a premium yet welcoming atmosphere that positions Moët & Chandon as a symbol of shared celebration.

www.moet.com

www.leroytremblot.com

Follow Marketing Report on LinkedIn