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Vistar Media expands DOOH measurement with ABCS Insights

14-11-2025 | 05:56:31
The collaboration strengthens Vistar Media’s focus on transparency and performance accountability across its programmatic ecosystem.

[Interview] Carla Del Porto, Executive Creative Director USA, DEPT

13-11-2025 | 09:17:00
With two decades of experience at top agencies, her mission is to transform DEPT from a powerful industry "whisper" into an iconic and culturally relevant partner by delivering truly integrated, high-craft work.

Cannes Lions introduces the Creative Brand Lion

13-11-2025 | 09:00:00
As commercial creativity continues to reshape business and culture globally, next year's Awards will continue to recognise breakthrough creativity with the introduction of the Creative Brand Lion, as well as a number of evolutions across the breadth of the Lions.

Chelsea weaves a tapestry of community in new Christmas film

13-11-2025 | 08:56:00
The 2025 Christmas campaign is the second instalment in a film series that positions the club at the heart of modern London culture, telling a story of community, imagination and the unexpected bonds that form between strangers.

Corona marks 100 years with photography powered by the sun

13-11-2025 | 08:34:33
The technique relies on a simple box, a tiny aperture, and sunlight, making the sun both the light source and the creative collaborator.

Tesco embraces imperfect traditions in Christmas campaign

13-11-2025 | 08:19:19
Created in partnership with BBH London, the campaign embraces the funny, chaotic, and unscripted moments that define the festive season, moving away from the traditional portrayal of Christmas as picture-perfect.

Global and BT roll out upgraded digital Street Hubs across the UK

13-11-2025 | 08:08:38
 The new generation of Street Hubs combines advanced technology with sleek design, providing valuable services to local communities while creating new opportunities for advertisers.

WPP appoints Elav Horwitz as Chief Innovation Officer

13-11-2025 | 07:58:29
Reporting to WPP Chief Technology Officer Stephan Pretorius, Horwitz will lead efforts to integrate advanced technology into client solutions, connecting WPP’s creative expertise with global partners to accelerate innovation across commerce, content, and culture.

Spotify and NMPA launch direct licensing portal for publishers

13-11-2025 | 07:42:45
The collaboration aims to boost royalty payments for independent music publishers and songwriters, while enabling Spotify to develop video features that strengthen artist–fan engagement.

Marketers embrace AI but struggle with readiness, report

13-11-2025 | 07:34:28
Artificial intelligence is rapidly transforming modern advertising, driving change across media planning, creative optimization, and audience engagement.

Xsolla and Airbridge connect mobile and web data for game developers

13-11-2025 | 07:28:58
The collaboration connects mobile marketing data with purchases made through the Xsolla Web Shop, allowing developers to measure the impact of their campaigns across app and web environments.

WPP inaugurates first campus in Brazil

12-11-2025 | 10:22:00
This innovative space will bring together approximately 4,000 people from across 21 WPP agencies, including powerhouses like Ogilvy, VML, Fbiz, Grey and Burson, within an ecosystem designed to foster collaboration, creativity and innovation.

HBO Max appoints VaynerMedia as lead social agency

12-11-2025 | 10:15:00
The partnership covers creative and production across all social media platforms for the premium streaming service.

Uber taps Snapchat AI for playful brand push

12-11-2025 | 10:08:16
Featuring global music icon Shania Twain alongside Australian musician-comedian Tom Cardy, the campaign celebrates the freedom, convenience, and creative possibilities that come with being a passenger in an Uber rather than behind the wheel.

Disney sparks holiday joy with Taika Waititi-directed Best Christmas Ever

12-11-2025 | 09:57:14
The animated short, which premieres today on Disney+ and online, serves as the centrepiece of Disney’s Make Someone’s Holiday Magic campaign.

San Francisco Bay Coffee spotlights family values in vibrant new campaign

12-11-2025 | 09:48:01
The initiative highlights the brand’s Whole Bean line and builds on the One Small Sip for a Better Tomorrow platform previously developed by the agency.

Curiosity to lead creative and media for Just Born brands

12-11-2025 | 09:37:16
Under the agreement, Curiosity will oversee creative, strategy, media, analytics, and social media for all four brands. Just Born will continue working with specialty partners for public relations, as well as web design and development.

AI drives innovation and efficiency at Unilever

12-11-2025 | 09:27:54
From powering data-driven creativity to optimising production lines, AI is now embedded in the company’s end-to-end operations—delivering measurable results from factory floor to consumer engagement.

Rural Filipinos reshape media habits, Nielsen report

12-11-2025 | 09:17:56
The study highlights rapid growth in digital connectivity outside major cities, alongside continued reliance on traditional media.

Social media drives UK brand discovery

12-11-2025 | 09:11:28
The study finds that 68.1 million people in the UK use the internet, while 55.5 million social media user identities are active across various platforms.

Canadian agencies Cundari and LP/AD complete merger

11-11-2025 | 11:11:00
The unification under the storied Cundari brand aims to redefine the modern creative agency by blending decades of legacy with forward-thinking, intelligence-driven work.


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