HBO Max appoints VaynerMedia as lead social agency

Warner Bros. Discovery has named VaynerMedia Australia as its lead social agency for HBO Max in Australia. The partnership covers creative and production across all social media platforms for the premium streaming service.

Ashleigh Bruton, Head of Social for HBO Max Australia: “Since launching HBO Max in Australia seven months ago, we’ve cultivated a highly engaged social community of the most incredible fans. As we move into the next phase of HBO Max, we're excited to build on that momentum and continue to expand our online presence. When we met with the VaynerMedia team, they impressed us with their ideas for blending creativity, culture and conversation, and we’re looking forward to bringing that to life across our social marketing.”

Partnership spans creative and production across platforms

VaynerMedia will be responsible for developing social-first creative and campaigns designed to grow engagement and strengthen fandom across Australia’s entertainment landscape. The appointment signals HBO Max’s focus on building deeper connections with audiences through culturally relevant storytelling and interactive content.

Karen Coleman, Country Manager, VaynerMedia Australia: “Our partnership with the brilliant team at HBO Max is a dynamic collision of creativity and culture. The entertainment world is the ultimate stage for consumer connection, and we're ready to redefine how stories are told, shared, and experienced on social, bringing fandoms deeper than ever into the worlds and characters they adore.”

VaynerMedia to deepen fan engagement for HBO Max Australia

The collaboration marks an expansion of HBO Max’s local marketing investment as the platform continues to establish its footprint in Australia. By combining VaynerMedia’s expertise in social storytelling with HBO Max’s extensive entertainment portfolio, the partnership aims to create new opportunities for fans to interact with beloved shows and franchises in fresh, engaging ways.

www.vaynermedia.com

www.hbomax.com

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