Vistar Media expands DOOH measurement with ABCS Insights

Vistar Media has selected ABCS Insights as an approved measurement partner, giving advertisers broader options to understand how digital out-of-home activity influences retail and e-commerce sales. The collaboration strengthens Vistar Media’s focus on transparency and performance accountability across its programmatic ecosystem.

Through this partnership, brands using Vistar Media’s platform can link upper- and mid-funnel exposure to in-store and online purchasing. ABCS Insights applies an experimental design to quantify incremental sales lift across CPG and non-CPG categories.

Linking exposure to purchase behavior

ABCS Insights combines geolocation technology with location data from 70 million panelists, mobile device identifiers, and item-level sales information from a 23-million-member receipt panel. This enables the company to connect exposed devices to time-stamped purchases and isolate the sales impact driven by each campaign.

The approach measures core performance drivers such as household penetration, purchase occasions, and sales per buying occasion, offering advertisers detailed insight into what contributes to campaign outcomes.

Strengthening accountability in DOOH

Jerome Shimizu, Founder and CEO, ABCS Insights: "With Vistar Media's market-leading programmatic DOOH solutions, we're bringing a new level of rigor to how out-of-home exposure connects to real-world sales."

"By combining Vistar's powerful activation capabilities with ABCS's proven expertise in quantifying OOH sales lift, we're delivering a measurement solution unmatched in the industry."

www.vistarmedia.com

www.abcsinsights.com

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