WPP Media named performance partner for InCred Money

WPP Media has been appointed performance marketing partner for InCred Money, a collaboration aimed at accelerating the wealth-tech platform’s digital growth. From Mumbai, the agency will lead full-funnel activity driven by data insights, technology and creative execution, reinforcing its focus on scalable, outcome-oriented solutions.

InCred Money is expanding access to alternative assets such as venture debt, high-yield debt and unlisted equity, positioning itself as a platform that helps emerging investors diversify with confidence. The partnership draws on WPP Media’s track record in precision marketing and measurable growth for digital-first brands.

Partnership targets sustainable growth

Priti Murthy, president client solutions, WPP Media South Asia: "Performance marketing today goes beyond driving clicks today it’s about engineering sustainable growth. Fintech players like InCred Money are reshaping the rules of engagement, where intelligence, creativity, and agility work together to create lasting impact. This partnership reflects our shared vision to design performance strategies that drive both business results and brand momentum in the digital economy."

WPP Media’s role will include developing strategies built on insight-led planning, creative performance delivery and technology-driven optimisation.

Supporting InCred Money’s expansion plans

Vijay Kuppa, chief executive officer, InCred Money: "Investing should feel empowering, not overwhelming. At InCred Money, we’re reshaping the financial ecosystem by building a holistic platform that brings all major asset classes together—from Unlisted Shares and Digital Gold to Equity Broking, and soon, Mutual Funds and US Stocks. Our partnership with WPP Media strengthens this vision by making alternative and emerging investments simple, transparent, and accessible for every investor. We want people to make confident, informed, and meaningful financial choices, so we are committed to expanding the possibilities available to them."

The collaboration supports InCred Money’s ambition to broaden its offering while simplifying access to diverse investment classes.

WPP Media reinforces its performance focus

For WPP Media, the partnership reflects its approach to performance marketing rooted in the intersection of data, technology and creativity. As India’s fintech sector evolves toward more experience-led engagement, the agency aims to show how intelligent, outcome-driven marketing can support long-term brand and business growth.

www.wppmedia.com

www.incredmoney.com

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