VML launches playbook for sustainability data

[Whitepaper] Organisations face rising transparency requirements ahead of 2027

VML has released Own Your Impact, a playbook designed to help organisations gain more value from their sustainability data. The publication outlines how improved data collection and greater transparency not only support future reporting requirements but also create commercial opportunities.

From 2027 onwards, companies will be unable to sell products in certain markets without providing clear insight into the sustainability of their operations. According to VML, there is also a strong business case for acting now: companies with a solid ESG profile can reduce capital costs, while consumers increasingly prefer brands with recognised sustainability credentials and transparent supply chains.

Data as a driver of growth

The playbook explains the steps required to collect relevant data and calculate it accurately, and why expert guidance is essential in the process. VML shows how organisations can evolve from two core data points to a fully data-driven sustainability strategy that strengthens both impact and competitiveness. The agency emphasises that effective reporting is a long-term effort.

The full Own Your Impact playbook can be downloaded here

www.vml.com

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