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Nielsen said the acquisition will combine its audience measurement and media intelligence capabilities with DoubleVerify's technology for media verification, viewability, brand suitability and invalid traffic detection.

The proposed deal remains at an early stage, with no certainty that a formal offer will be made.

As part of the expansion, WPP Enterprise Solutions is introducing an initial portfolio of proprietary services designed to support organisations adopting AI and digital transformation.

WPP has expanded its cloud and AI partnership with Google, integrating Earth AI models and datasets into its WPP Open marketing platform.

Nielsen is working with New Zealand businesses to improve how they approach international expansion, offering a market intelligence framework designed to support more informed and disciplined decision-making.

Omnicom Advertising Canada has appointed Eli Ferrara as head of AI, Canada, marking the first role of its kind within the network in the country.

The healthcare marketing and communications sector is undergoing structural change as organisations respond to evolving patient expectations, advancing technology and increasingly complex regulatory requirements.

The role brings together these capabilities into a unified function that supports dentsu’s media, creative and experience practices, with a focus on delivering more connected and effective outcomes for clients.

The collaboration aims to unify Zig’s taxi, private-hire rental, payment, and ride-hailing services under a single tech-enabled identity.

The rebrand reflects a strategic shift toward clarity and actionable insights for advertisers, agencies, media owners and social platforms.

Sam Rihani joins Kantar from wellness start-up Hale, where he served as Interim CEO and prepared the business for expansion, focusing on efficiency, reorganization and scaling.

Under the agreement, Gracenote’s curated metadata will support accurate and up-to-date entertainment information across Google’s consumer products and AI-driven experiences.

As the role of strategic planning evolves in an AI-driven world, Eva Chapiteau explores what truly sets strategists apart: the human ability to create meaning.

The move strengthens Havas Media Network’s global CSA offering and marks the consultancy’s official entry into the Nordics.

Sabio, the CTV-first advertising and data company,  has appointed Christian Gladwell as Senior Director of Strategy and Partnerships, adding to its senior leadership team as the company expands internationally and works to strengthen relationships with agencies and strategic partners.

The role places Bridges in charge of shaping Credera’s service and delivery strategy, with a focus on supporting enterprise clients through large-scale, AI-enabled transformation programmes.

Based in London, Joe Petyan will lead a unified UK organisation aimed at delivering integrated brand and transformation work for clients.

Instacart has unveiled Data Hub, its new clean room solution, which offers marketers privacy-safe access to Instacart's rich first-party grocery data

Viant Technology, a CTV and AI-powered programmatic advertising company, has launched Outcomes, its first fully autonomous advertising product

Marketing Architects has partnered with Jounce Media to bring greater transparency to Connected TV (CTV) media buying through Marketing Architects’ proprietary media-buying AI, Annika.

Tech-first measurement company, VideoAmp, announced the appointment of Tony Fagan as CEO, effective January 6, 2026