Marketing Report


Kantar unveils attention measurement framework to help brands cut through the noise

15-11-2023 | 08:23:56
Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal. 

GWI and Nielsen introduce advanced audience analytics to agencies and advertisers

03-11-2023 | 09:09:39
With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

Nielsen and LG Ad Solutions in a deal to create largest ACR data footprint for TV measurement in the US

20-10-2023 | 14:36:22
LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.

Nielsen ONE launches globally

18-10-2023 | 15:46:25
This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.

Nielsen, RDA and Eyeota ink deal to grow ad reach, marketing analytics and campaign performance in Australia

12-10-2023 | 15:23:06
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

[SHOWREEL!] big group Amsterdam

11-10-2023 | 12:46:00
big group Amsterdam is an independent agency that adds value to people’s lives to provoke brand progress by combining creativity, data, and technology to encompass real connections across every facet of the customer journey.

Kantar announces growth strategy for APAC region

02-10-2023 | 09:30:00
 With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets.  

Flapmax announces 12 African startups selected for FAST Accelerator program

22-09-2023 | 11:16:00
Flapmax, a data and AI technology company, announced the twelve companies selected for the second cohort of the FAST Accelerator startup program, created in partnership with Microsoft to help strengthen and scale Africa's digital ecosystem.

Nielsen appoints Karthik Rao CEO

22-09-2023 | 10:51:38
Nielsen, the global player in audience measurement, data and analytics, has announced that Karthik Rao has been named CEO, effective immediately. 

UK-based Open Cosmos raises $50m to grow its sustainable space tech and satellite data

11-09-2023 | 12:16:00
Open Cosmos, the space tech business making satellites that gather data to solve pressing global challenges, has raised $50 million in Series B funding.

Rivery joins AWS ISV Accelerate and AWS Global Startup Program

28-08-2023 | 10:53:00
Rivery, the complete SaaS ELT platform, announced acceptance into the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program.

Nielsen introduces Media Data Room as next phase to modernizing data delivery, architecture

28-08-2023 | 10:30:00
Nielsen, a global player in audience measurement, data and analytics, has announced the introduction of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize the way the company distributes its wealth of audience data.

Nielsen renews data license deal with media company Comcast

28-07-2023 | 09:58:21
Under the terms of the agreement, Nielsen will expand its use of Comcast’s return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One.

Nielsen and digitalAudience announce data measurement collaboration for open web measurement in Northwestern Europe

21-07-2023 | 10:30:00
Nielsen, a global player in audience measurement, data and analytics and digitalAudience, an Amsterdam-based Data Collaboration and Cleanroom platform, has announced their cooperation to power open web measurement in key international markets in Northwestern Europe.

Kantar appoints Bérengère Chaintreau Fuchs as Global Panel Director

07-07-2023 | 15:27:46
Kantar, the world's data-driven analytics and brand consulting company, has announced the appointment of Bérengère Chaintreau Fuchs to the newly-created role of Global Panel Director within its Profiles division.

Publicis Groupe launches end-to-end content platform, powered by Adobe’s content supply chain solution

08-06-2023 | 17:33:03
Data-driven, enabling dynamic-delivery and powered by the biggest modular-first studio network, PX is built to service engaging personalisation at scale.

Jennifer Dorre named Senior Vice President of Ad Product & Data at Hearst Magazines

26-05-2023 | 14:11:03
Hearst Magazines has announced that Jennifer Dorre has been named senior vice president of ad product and data. The announcement was made by Hearst Magazines President Debi Chirichella. Dorre begins her new role on June 5. 

Havas Media Group launches activation division

05-05-2023 | 14:17:32
This new division will bring together Data, Analytics & Martech and Investment disciplines in NA into one collaborative and integrated team.

Havas Media Group bolsters global data expertise with key leadership updates

26-04-2023 | 16:49:35
Havas Media Group (HMG) has announced the hiring of George Papandreopoulos as Global Managing Director of Measurement, and the appointment of Jamie Seltzer as Global Managing Director of Media Experience (Mx) Analytics.

Havas Media Group acquires Vancouver digital agency and data consultancy Noise Digital

05-04-2023 | 17:23:18
The acquisition brings one of Canada’s largest & advanced performance, data & analytics agency groups to Havas Media Group.

Winkel Media selects Hivestack as Supply Side Platform partner for programmatic digital out of home

08-03-2023 | 15:59:13
The partnership will integrate Winkel Media’s data driven and advanced DOOH inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP).