Marketing Report


Performance marketing agency Merkle expands global footprint in Latin America

09-05-2024 | 11:50:00
Merkle, dentsu's technology-enabled, data-driven customer experience management (CXM) company, has announced it is scaling its global footprint in Latin America.

American labour union SAG-AFTRA selects Nielsen as provider of streaming content measurement

07-05-2024 | 07:00:00
Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for programs and episodes across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for original streaming programming

Metagenics selects Jellyfish to lead global media driving brand growth

03-05-2024 | 12:08:30
Metagenics, the global  science-based vitamin and supplement company, has announced its strategic partnership with Jellyfish, the integrated global digital marketing business entrusted with overseeing its global media strategy.

German data startup acto secures €3.7m seed funding to empower B2B sales teams

18-03-2024 | 11:38:00
acto, the Paderborn-based active decision intelligence for B2B sales teams, has raised €3.7 million in seed funding.

Dentsu appoints Shirli Zelcer to Chief Data and Technology Officer

08-03-2024 | 07:15:00
 In this role, Zelcer will be responsible for all of dentsu’s client-facing data-driven, analytics and technology-enabled products and platforms, driving innovation and sustainable growth for clients.

GWI and Nielsen introduce advanced audience analytics to agencies and advertisers

20-02-2024 | 09:45:00
With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

Kantar partners with Realeyes to tackle survey fraud problem

16-02-2024 | 08:44:56
The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI, to further validate that survey respondents are real people.

Nielsen and Fox sign multi-year renewal agreement for audience measurement

24-01-2024 | 07:19:42
 Also with this agreement, FOX will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.

Carole Robinson named Chief Communications Officer of Nielsen

19-01-2024 | 08:25:06
Robinson will be responsible for all of Nielsen’s global communications, including external media relations, internal communications, corporate philanthropy, and executive communications for Rao and the Nielsen management team.  

Nielsen, RDA and Eyeota ink deal to grow ad reach, marketing analytics and campaign performance in Australia

15-01-2024 | 09:58:00
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

Nielsen and LG Ad Solutions in a deal to create largest ACR data footprint for TV measurement in the US

13-12-2023 | 08:04:00
LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.

Kantar unveils attention measurement framework to help brands cut through the noise

15-11-2023 | 08:23:56
Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal. 

Nielsen ONE launches globally

18-10-2023 | 15:46:25
This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.

[SHOWREEL!] big group Amsterdam

11-10-2023 | 12:46:00
big group Amsterdam is an independent agency that adds value to people’s lives to provoke brand progress by combining creativity, data, and technology to encompass real connections across every facet of the customer journey.

Kantar announces growth strategy for APAC region

02-10-2023 | 09:30:00
 With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets.  

Flapmax announces 12 African startups selected for FAST Accelerator program

22-09-2023 | 11:16:00
Flapmax, a data and AI technology company, announced the twelve companies selected for the second cohort of the FAST Accelerator startup program, created in partnership with Microsoft to help strengthen and scale Africa's digital ecosystem.

Nielsen appoints Karthik Rao CEO

22-09-2023 | 10:51:38
Nielsen, the global player in audience measurement, data and analytics, has announced that Karthik Rao has been named CEO, effective immediately. 

UK-based Open Cosmos raises $50m to grow its sustainable space tech and satellite data

11-09-2023 | 12:16:00
Open Cosmos, the space tech business making satellites that gather data to solve pressing global challenges, has raised $50 million in Series B funding.

Rivery joins AWS ISV Accelerate and AWS Global Startup Program

28-08-2023 | 10:53:00
Rivery, the complete SaaS ELT platform, announced acceptance into the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program.

Nielsen introduces Media Data Room as next phase to modernizing data delivery, architecture

28-08-2023 | 10:30:00
Nielsen, a global player in audience measurement, data and analytics, has announced the introduction of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize the way the company distributes its wealth of audience data.

Nielsen renews data license deal with media company Comcast

28-07-2023 | 09:58:21
Under the terms of the agreement, Nielsen will expand its use of Comcast’s return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One.