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Earlier in her career, Cat Davis held chief marketing roles at Grey, Cheil, gyro, Carat and Fold7.

Provisional standings: LePub, TBWA, and Uncommon Creative Studio record the biggest gains

The award was presented during the Achieving Excellence event in Moline, Illinois, where representatives from VML accepted the recognition on behalf of the agency.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The research identifies buyer indecision, rather than competition, as the primary barrier to B2B growth, driven by increasingly complex buying groups and rising risk sensitivity in decision-making.

A central theme of the report is the importance of what it calls the “in-between” stages of healthcare — the periods before diagnosis, between appointments and during ongoing disease management.

The campaign, titled Winning Is Everything, marks the first major work from VML since being appointed as bet365’s creative agency of record in the U.S. and Canada.

Under the partnership, VML will consolidate internal teams and legacy partners into a single integrated social model, responsible for full-funnel strategy, content production, social listening, and platform and community management.

Oreo is bringing back the joy of dunking cookies in milk with “The Oreo Cows”, a campaign that blends humor, tradition, and creativity to celebrate Mexico’s love for this iconic ritual.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

Based in London, Joe Petyan will lead a unified UK organisation aimed at delivering integrated brand and transformation work for clients.

The publication outlines how improved data collection and greater transparency not only support future reporting requirements but also create commercial opportunities.

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.

VML Portugal has introduced VML Health, appointing pharma communications specialist Mariana Marta dos Santos as Managing Director.

The partnership supports AJ Bell’s goal of strengthening customer engagement as it seeks to expand its Feel Good investing approach.

Edwards has been instrumental in the integration of Wunderman Thompson and VMLY&R, helping to establish VML as a connected global agency.

Cole, widely known as Vicky, brings close to three decades of leadership experience in advertising, brand transformation and client growth.

The partnership covers brand, customer, and commerce strategy, with the aim of accelerating Kubota’s growth and modernising its marketing approach in the region.

Mistry joins with nearly 20 years of creative leadership experience, most recently serving as Executive Creative Director at McCann London, where he spent a decade overseeing award-winning campaigns for Microsoft and Xbox.