Broadsign acquires Place Exchange to boost programmatic OOH

Broadsign has acquired Place Exchange, an independent out-of-home supply-side platform, in a move that significantly broadens its programmatic digital OOH capabilities.

The deal, supported by a minority investment from Crestline Investors, combines Broadsign’s content management, ad serving, and buy- and sell-side tools with Place Exchange’s SSP and complementary solutions.

The acquisition strengthens Broadsign’s international footprint, giving its publishers access to new demand sources, while Place Exchange’s DSP partners gain entry to premium screens across the Broadsign Platform. The decision comes as the global ad market approaches nine hundred ninety-two billion dollars this year, with OOH spending expected to exceed forty-nine billion dollars in 2025.

Broadsign aims to accelerate innovation across OOH

Burr Smith, CEO, Broadsign: "Demand for OOH advertising continues to hold strong, but for the OOH market to seize growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market. We see the future of OOH as smarter, more efficient, dynamic, and measurable. With Place Exchange’s team and technology, and Crestline’s investment, Broadsign will deliver on that vision much faster."

Broadsign will integrate the Place Exchange platform, which includes its network of US and international inventory, DSP integrations and a suite of programmatic solutions such as the PerView measurement tool. Place Exchange, recognised as a Deloitte Technology Fast 500 Winner and an AdExchanger Programmatic Power Player, supports workflows spanning planning, targeting, delivery, reporting and attribution.

Expanded capabilities across the digital media ecosystem

Place Exchange’s offering includes programmatic guaranteed features, reach and frequency measurement, audience-based targeting at screen level, geospatial capabilities for moving media and advanced analytics. It has also developed solutions across cinema, programmatic audio, place-based video and in-store retail media, widening the reach of digital OOH within the broader digital landscape.

Ari Buchalter, CEO of Place Exchange, who joins Broadsign along with his team: "OOH is having a major moment, with more buyers and DSPs leaning into the medium, sparking a new era of innovation. The combination of Place Exchange and Broadsign comes at a perfect time, unleashing the most complete OOH advertising solution built by the industry’s leading platforms. Together we’ll accelerate the advancement of OOH workflows, with a focus on automation and data, to reimagine how the channel is bought, sold, and measured for the better."

Crestline joins as strategic investor

Will Palmer, Crestline Partner and Co-Head of US Credit, who will join the Broadsign Board of Directors: "Programmatic buying has emerged as one of the strongest growth engines within DOOH, bringing greater automation, measurability, and demand into the channel. The broader expansion of the ad-tech market is creating meaningful new opportunities, and we’re thrilled to support Broadsign and Place Exchange in this transaction."

Acquisition caps major year of development for Broadsign

The agreement marks Broadsign’s fourth acquisition in under seven years and follows the rollout of automated in-advance OOH buying tools, the introduction of an AI assistant for creative categorisation and a partnership to advance carbon measurement for digital OOH. The combined company now employs 370 people worldwide and manages 1.8 million programmatically transactable screens. Terms of the deal were not disclosed.

www.broadsign.com

www.placeexchange.com

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