BNP Paribas Fortis selects Springbok for social brief
Springbok has been selected as the social media partner for BNP Paribas Fortis, working alongside the bank’s in-house team to reinforce its social media strategy. The collaboration aims to strengthen the bank’s brand voice across social channels while ensuring consistent communication.
The partnership is designed to help the bank develop a more distinct presence in the market. Springbok will provide strategic, conceptual, and content support while coaching the internal social media team.
Collaboration model focused on capability building
Joeri Vanpoucke, Head of Social and Performance, Springbok: “The fact that we will be working closely with the BNP Paribas Fortis social media team is an approach we strongly believe in. Large organisations with a mature digital vision are looking for a partner who can complement their internal expertise and elevate it to a higher level. This way of working fits perfectly with the seniority of our team.”
The agency emphasises a collaborative model that enhances internal capabilities rather than fully outsourcing execution, positioning it as a suitable approach for complex organisations.
BNP Paribas Fortis seeks strategic and creative support
Annelore Marynissen, Head of Corporate Reputation, BNP Paribas Fortis: “We were looking for a partner with the necessary solidity, strategic experience, and creativity. Springbok convinced us with a particularly strong case and a clear vision on collaboration that perfectly matches our team's ambitions.”
The partnership underscores the bank’s focus on building a more coherent and differentiated social media presence through combined internal and external expertise.
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