Perion strengthens retail media with DOOH platform

Perion Network has introduced the Perion DOOH Player, a next-generation solution designed to enhance its full-stack technology for Digital-Out-of-Home (DOOH) and Retail Media. The platform aims to boost operational efficiency and create new recurring revenue opportunities for media owners and display partners.

The launch marks a key step in Perion’s long-term strategy to build a unified Marketing Operating System that connects ad delivery, optimization, and monetization across multiple media channels. It extends the company’s footprint in fast-growing digital environments, reinforcing its role as a leading ad tech provider.

Unified ad delivery across DOOH and Retail Media

The Perion DOOH Player integrates with the company’s Ad Server, Header Bidder, and Supply-Side Platform to provide an end-to-end solution that replaces fragmented legacy systems. This unified setup allows media owners to create, manage, and deliver campaigns while maximizing direct and programmatic revenue through a single interface.

Display signage partners also benefit from a flexible, hardware-agnostic integration layer, ensuring compatibility across a wide range of digital signage environments.

Tal Jacobson, CEO, Perion: “Media owners and digital signage partners are looking for technology that simplifies operations, supports direct and programmatic growth, and provides greater transparency and control. The Perion DOOH Player addresses these needs, advancing our strategy to provide a scalable, full-stack operating system for modern advertising. By unifying ad delivery, optimization, and screen management into a single, intelligent platform, we’re creating an enterprise-grade solution that orchestrates every stage of the monetization cycle — from content curation to yield optimization.”

Advanced capabilities for dynamic campaign management

The Perion DOOH Player introduces several advanced features, including:

Dynamic ad serving: Enables goal-based ad delivery using share of voice, impressions, or audience targeting, replacing fixed ad loops and expanding sales opportunities.

Programmatic flexibility: Supports advanced buying methods such as dynamic creative optimization and programmatic guaranteed across static, video, and dynamic formats.

Smart offline support: Maintains campaign pacing during network disruptions or inconsistent connectivity.

Hardware and OS compatibility: Works across Windows, Linux, Android, and System-on-Chip devices, integrating with global display manufacturers and solution providers.

Advanced network management: Allows centralized control for remote management, screen synchronization, and creative playback across multiple displays.

With the completion of its DOOH full-stack, Perion further consolidates its position as a technology leader bridging open and closed web ecosystems. The Perion DOOH Player expands the company’s platform reach into high-growth advertising channels, offering measurable performance and long-term scalability for publishers and advertisers alike.

www.perion.com

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