Marketing Report


Reveal Mobile partners with LoopMe for out of home measurement

08-04-2024 | 07:23:00
The partnership between Reveal Mobile and LoopMe solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.

China's OOH advertising spending exceeded RMB 200 billion for the first time in 2023, report

20-03-2024 | 10:27:26
OOH video media advertising was still dominated by in-building LCD in 2023, accounting for 71%, far exceeding other media types.

Perion's Hivestack partners with Chinese DSP, tapping into the world's largest DOOH market

12-03-2024 | 09:54:00
This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024.

[Marketing Week] Bob Koigi: Brands compete on bottom line, sustainability and inclusion

28-02-2024 | 16:43:54
As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

Hivestack by Perion partners with Midland Realty to launch DOOH solution in real estate agency offices in North Asia

28-02-2024 | 10:45:12
Midland Realty is a leading real estate agency in Hong Kong, providing residential, industrial and commercial property brokerage services in China, including Hong Kong and Macau.

Outdoor advertising market to reach $38.9 billion by 2032, study

26-02-2024 | 08:38:00
The continuous digital revolution, which is transforming static, conventional displays into dynamic, tech-infused platforms, is a major trigger.

Scope3 expands carbon measurement capabilities to include DOOH advertising

20-02-2024 | 10:08:00
With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.

World Out of Home Organization launches platform to help industry become more sustainable

20-02-2024 | 10:04:00
The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.

Hivestack by Perion partners with Eletromidia to integrate entire digital inventory across 46,000 screens in Brazil

14-02-2024 | 08:36:00
Combining Hivestack's expertise in programmatic DOOH technology with Eletromidia's scope and reach will empower local and global advertisers to leverage sophisticated and targeted campaigns.

OOH media firm Intersection partners with TikTok to transform urban advertising

07-02-2024 | 07:50:45
Utilizing the extensive LinkNYC network, this collaboration enables creators to bring their work from the digital realm to a physical, interactive canvas across the city.

Locala and Displayce elevate successful cross-channel campaigns in extended partnership

05-02-2024 | 10:39:20
This advanced capability offers exceptional flexibility and value to Displayce customers, enabling them to easily combine DOOH with mobile channels.

Nielsen expands national out-of-home panel, bringing coverage to U.S. TV households

05-02-2024 | 10:15:19
Nielsen, a global leader in audience measurement, data and analytics, has announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.

Olyns partners with Screenverse to sell its Digital Out-of-Home network on programmatic platforms

22-01-2024 | 09:15:00
Olyns, an innovative AI-powered recycling solution and retail media network, has announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.

Lincoln Financial Group and Havas launch integrated campaign on retirement planning

18-01-2024 | 10:13:48
The campaign's new reframe of retirement advertising features The Hiking Plan, The Wellness Plan, The Sailing Plan, and essentially any pastime consumers will need to financially plan for.

Clear Channel Outdoor and BBBSA launch digital out-of-home media campaign on youth mentorship

17-01-2024 | 10:05:17
'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.

Global digital OOH market to reach $41.3 billion by 2030, report

21-12-2023 | 09:03:00
Billboard, one of the segments analyzed in the report, is projected to record 9.8% CAGR and reach $19.9 Billion by the end of the analysis period. Growth in the Transit segment is estimated at 8.5% CAGR for the next 8-year period.

OKO Digital partners with Loop Media to grow CTV and DOOH industries

20-12-2023 | 09:30:53
The partnership aligns two rapidly growing innovators in the CTV and DOOH industry, opening the door to even faster growth opportunities for both companies.

Adtech company Perion acquires Hivestack for $100 million

15-12-2023 | 11:46:31
Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more.

Media tech firm Quotient launches digital out-of-home platform for retailers

13-12-2023 | 08:00:00
Quotient, a digital promotions and media technology company, has announced the launch of its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings.

Global ad spend to reach $752.8 billion in 2024, Dentsu forecasts

07-12-2023 | 07:30:00
Digital is also expected to follow an upward trajectory to reach $442.6 billion in 2024, representing 58.8% of global advertising spend.

Hivestack launches programmatic digital out of home marketplace in Sweden

05-12-2023 | 07:25:00
 Now for the first time, brands, agencies, omnichannel DSPs and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Sweden.