Ocean Outdoor named official media partner of GB Snowsport
Ocean Outdoor has been named the official outdoor media partner of GB Snowsport in a year-long agreement that will broadcast elite British ski and snowboarding moments across Ocean’s nationwide network.
The announcement coincides with the 100-day countdown to the Winter Olympic Games in Milano-Cortina, which begin on 26 February 2026, and follows the opening of the World Cup season in Soelden recently.
Celebrating a golden era for British snowsport
The partnership comes after three record-breaking seasons for GB Snowsport athletes, who have secured 149 medals across multiple disciplines. It also builds on Ocean’s wider commitment to sport through existing collaborations with Team GB, ParalympicsGB, Special Olympics GB, Access Sport and UK Deaf Sport, which will compete at the Deaflympics in Japan this November.
Vicky Gosling, CEO, GB Snowsport: “Our skiers and snowboarders are writing an incredible story in the history of British snowsport, and we are delighted to partner with Ocean Outdoor to help bring those stories to the wider public. This is an incredibly exciting season for everyone involved with GB Snowsport, with an Olympic and Paralympic Games on the horizon, and we’re hugely looking forward to working with the team at Ocean Outdoor throughout what promises to be a momentous year.”
Inspiring audiences through sport
Phil Hall, CEO, Ocean Outdoor UK: “Britain’s ski and snowboard champions include some of the most decorated athletes in the country’s winter sports history. This new partnership is another opportunity for us to tell remarkable stories, celebrate achievement and inspire Out of Home audiences and the next generation through the prism of sport.”
British athletes achieved six medals across various snowsport disciplines at the 2022 Winter Olympic and Paralympic Games in Beijing, including alpine skier Menna Fitzpatrick, who became the most decorated Winter Paralympian in British history with her super-G silver medal.
Fitzpatrick was also featured in Ocean’s 2023 Level Playing Field campaign, which debuted on London’s Piccadilly Lights and brought together athletes from Team GB, ParalympicsGB and Special Olympics GB to challenge bias and promote inclusion ahead of the Paris 2024 Olympics.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups
