cosnova appoints Jellyfish as global media partner

cosnova, the global cosmetics group behind the brands essence and CATRICE, has appointed Jellyfish as its media partner following a competitive pitch. The decision reflects Jellyfish’s expertise in digital marketing, its data-driven approach, and proprietary tools such as Pencil and Switchboard.

Under the partnership, Jellyfish will manage cosnova’s paid media operations with an emphasis on social media, tailoring strategies for each market and contributing to the company’s overarching paid media strategy with a challenger-brand mindset.

Partnership spans 14 international markets

The collaboration covers 14 key markets, including Germany, the United Kingdom, Spain, the United Arab Emirates, and Chile. Jellyfish will work closely with cosnova’s in-house teams to strengthen the company’s international presence and connect with diverse audiences through targeted, insight-led campaigns.

Susanne Eckert, Director Digital Global Media Strategy & Innovation at cosnova: “We need a smart, versatile partner we can rely on to accelerate further international growth and bring a wide range of projects to life. Jellyfish stood out from the crowd for its depth of experience, strategic clarity, and ability to move fast without compromising on quality. We’re excited to partner with a team that truly understands both the pace of digital and the nuances of the beauty market.”

Combining data, creativity, and AI innovation

Jellyfish continues to grow as a digital marketing partner, integrating media, creative, and data expertise with emerging technologies such as Generative AI. Its approach focuses on collaboration and agility, enabling brands to adapt quickly in a dynamic marketing landscape.

Bine Johanson, Managing Director Northern Europe, Jellyfish: “I’m genuinely thrilled to be partnering with cosnova. This is a people-first partnership: we’re an extension of their team, working as one to bring together cutting-edge media expertise, AI innovation and deep consumer insight. Built on shared culture and values, our collaboration will help cosnova engage beauty lovers in more precise and effective ways.”

www.cosnova.com

www.jellyfish.com

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