LiveRamp bolsters retail media measurement with expanded Meta insights

LiveRamp has announced a significant expansion of its measurement capabilities, enabling Retail Media Networks (RMNs) to gain deeper attribution insights from their investments across Meta campaigns. The update leverages LiveRamp's secure data collaboration network, promising superior customer outcomes and a more precise understanding of campaign performance for both retailers and their supplier partners.

RMNs can now utilize the LiveRamp Clean Room to securely connect Meta campaign results with their proprietary first-party sales data. This crucial link allows retailers and their brand partners to clearly measure how off-property sites, including Meta’s platforms, drive concrete metrics such as sales, orders, and Return on Ad Spend (ROAS) across various campaigns, brands, and products.

This expansion is poised to help RMNs better demonstrate the holistic value of their media programs to suppliers, leading to more data-driven budget allocation and increased trust in performance reporting. The introduction of these new measurement tools reinforces LiveRamp’s position as a trusted, neutral partner for measurement and data collaboration across the digital advertising ecosystem.

Many RMNs already rely on LiveRamp to securely share their sales data with Meta for in-flight optimization, which helps improve campaign performance in real-time. With the latest update, RMNs can access comprehensive insights from all partners—now seamlessly including Meta - with the assurance of neutrality and control over their data.

LiveRamp also confirmed that additional capabilities are on the horizon, including tools for incrementality testing, halo analysis, and new buyer insights. These upcoming features will further empower retailers and their suppliers to benchmark performance and validate the full scope of their media strategies.

Evan Hovorka, VP of Product Innovation, Albertsons Media Collective: ''At Albertsons Media Collective, we’re dedicated to delivering measurable value for our brand partners through innovative, data-driven solutions. With LiveRamp’s expanded Meta insights, we have improved the visibility and accuracy of lower-funnel results. We did this by connecting audience-targeted Meta campaigns directly to item level sales with greater precision and speed. Importantly, these advancements were made possible through the use of privacy-preserving solutions to ensure that customer data remains protected and anonymized throughout the process. Our deep collaboration with LiveRamp continues to unlock new innovations. This latest upgrade further improves decision making across campaigns which leads to improved trust and accountability for retail media investment at Albertsons.''

Guthrie Collin, VP of Product Management, Roundel: ''Clean room measurement of Meta ads with LiveRamp allows us to combine Target’s first-party guest insights with Meta’s platform ads data in a privacy-safe way. This clarity gives our advertisers greater confidence in performance, helping them invest more effectively to reach and engage Target guests.''

www.liveramp.com

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