DPG Media integrates Brand Metrics technology into Ad Manager

Brand Metrics, the global market leader in brand lift measurement technology, is expanding its collaboration with the advertising arm of DPG Media. The technology is now fully integrated into DPG Media's self-service advertising platform, Ad Manager.

This expansion makes it simpler and more accessible for advertisers and agencies in Belgium and the Netherlands to measure the brand impact of their campaigns. The integration allows them to track the effect on key brand objectives such as awareness, consideration, preference, and action intent. For campaigns with a media budget starting from €10,000, the measurement is available free of charge.

Measuring brand impact within Ad Manager

Stefan Havik, Chief Digital Officer, DPG Media: "We are pleased to offer our advertisers a simple and accessible way to measure brand lift, directly within our Ad Manager platform. No extra action is required, and the measurement is performed independently via our trusted partner, Brand Metrics."

Brand Metrics' technology forms the basis of the Brandfacts measurements within DPG Media’s Ad Manager. This provides advertisers with insight into the actual impact of their media campaigns.

Reliable insights for media spending

The integration helps media buyers better understand the value delivered by their investments, which is increasingly important as measuring campaign effectiveness becomes more complex.

Elwin Gastelaars, Chief Revenue Officer, Brand Metrics: "We are proud that DPG Media is further expanding the use of our technology in Ad Manager. This gives advertisers better insight into the impact of their campaigns on brand preference. Brand lift data helps clients understand why campaigns are successful, supports media spending, and helps reduce ineffective advertisements. Thanks to these insights, brands and advertisers gain a more complete and nuanced picture of their campaign results."

With this integration, DPG Media and Brand Metrics reinforce their joint commitment to greater transparency and effectiveness in digital advertising campaigns.

www.dpgmediagroup.com

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