Globant consolidates marketing operations under expanded GUT Network

Global digital consulting giant Globant, has announced the restructuring of its marketing and advertising services, consolidating all related disciplines under the newly expanded GUT Network. The move, which effectively more than doubles GUT’s geographical reach and headcount, aims to create a fully integrated creative and technology powerhouse for brands worldwide.

The decision follows nearly two years of collaborative work since Globant's acquisition of the independent creative agency GUT in November 2023. The augmented GUT Network will now integrate a comprehensive suite of advanced services, including: AI and Data Analytics; Digital Marketing and Media (full-funnel); Digital Consumer Experience and Martech; and Social, Content, and specialized services for Healthcare and Pharma.

The unified GUT Network will be spearheaded by Gastón Bigio and Anselmo Ramos, GUT co-founders, alongside Wanda Weigert, Globant's Chief Marketing Officer.

"By bringing together all our marketing capabilities into one global and diverse team, we're amplifying our ability to spark meaningful transformation across our clients. More than ever before, GUT Network is a powerful and fully equipped creative ally, fueled by cutting-edge technologies and exceptional talent," said Wanda Weigert

In line with this expansion, the GUT Network announced the opening of two new fully operational offices in Bogotá, Colombia, and Copenhagen, Denmark. With 200+ professionals, GUT Bogotá will focus on full-funnel media, data analytics, and creativity. GUT Copenhagen comprises over 60 healthcare and pharmaceutical marketing experts and will operate as a center of excellence in pharma within the Network, with clients like Biogen and Alfasigma. These offices complement existing hubs in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York, and Singapore.

''This latest move further demonstrates Globant’s confidence, support, and total commitment to the GUT brand and culture. For us, this is the realization of a powerful dream that began when we founded GUT in 2018. Expanding the GUT brand to new territories is the natural next step for us,'' said GUT Co-founders, Gastón and Anselmo.

The consolidation strategically aligns with Globant's focus on innovation and expansion, providing GUT with a platform for exponential growth. The enhanced network will now not only serve GUT's existing roster - which includes major global brands like AB InBev, Mercado Libre, Tim Hortons, and P&G - but also gain full access to Globant's top-tier clients, such as FIFA, F1, Electronic Arts, and Okta.

Gastón and Anselmo, will now join Globant's top management team, reporting directly to CEO and Co-founder Martin Migoya. Andrea Diquez, GUT Global CEO, and the existing GUT leadership team will maintain their roles. The integration unites two organizations both ranked among the global top ten in their respective industries, combining Globant’s strength in IT services with GUT’s highly-awarded creative prowess.

www.globant.com

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