Paramount acquires The Free Press
Paramount, a Skydance Corporation, has announced the acquisition of The Free Press, an independent subscription media company. The combination brings together CBS News’s scale and reach with The Free Press’s culture-shaping voice and innovative spirit, united in the pursuit of setting a new standard for trusted journalism in America.
The Free Press co-founder and CEO, Bari Weiss, will join CBS News as editor-in-chief.
David Ellison, Chairman and CEO, Paramount, a Skydance Corporation: “We are thrilled to welcome Bari and The Free Press to Paramount and CBS News. Bari is a proven champion of independent, principled journalism, and I am confident her entrepreneurial drive and editorial vision will invigorate CBS News. This move is part of Paramount’s bigger vision to modernize content and the way it connects – directly and passionately – to audiences around the world.”
“This is an important initiative for our company and Bari will report directly to me – leading the work of The Free Press and collaborating with our CBS News team in the pursuit of making it the most trusted name in news. We believe the majority of the country longs for news that is balanced and fact-based, and we want CBS to be their home.”
The Free Press will maintain its own independent brand and operations, and continue to do reporting, video and audio podcasts, and events for its fast-growing community of subscribers.
Founded in 2021, The Free Press has become one of the largest and fastest growing digital media outlets today, growing revenues 82% during the last 12 months, and subscribers by 86% to 1.5 million overall, with more than 170,000 of them paid. The publication’s commitment to independent, fact-based journalism has earned it a broad and influential following that spans generations, geographies, and perspectives.
As editor-in-chief of CBS News, Weiss will shape editorial priorities, champion core values across platforms, and lead innovation in how the organization reports and delivers the news. Weiss will partner with CBS News President Tom Cibrowski, who reports to Paramount’s Chair of TV Media, George Cheeks. Cibrowski’s decades of journalistic, operational, and broadcast experience provide essential continuity and expertise. Their partnership reflects Paramount’s recognition that the future of CBS News as a dynamic, multiplatform newsroom requires unified editorial leadership across television, streaming, digital, audio, social media, and events.
Weiss: “This is a great moment for The Free Press. This partnership allows our ethos of fearless, independent journalism to reach an enormous, diverse, and influential audience. We honor the extraordinary legacy of CBS News by committing ourselves to a singular mission: building the most trusted news organization of the 21st Century.”
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

