Tagresults

The agency will oversee brand strategy and communications for all divisions, including automobiles, motorcycles, marine, power products and innovations.

The brand positions itself as different from traditional sports marketing by celebrating the messy, human side of improvement.

Growth is being driven by programmatic buying, live data integration, and the adoption of sensor-based technologies that enable dynamic, location-specific messaging.

The French edition will feature original content tailored to local audiences, including Monaco and St. Barth, while drawing on the magazine’s global tradition of fashion, sport and lifestyle coverage.

The tool provides insights into narratives and language that are most likely to perform effectively across digital channels, while also offering strategies to counter misinformation.

Her appointment reflects the agency’s ambition to strengthen its position in the evolving German advertising market, where clients increasingly expect both cultural relevance and measurable results.

The initiative forms part of the company’s Restore Fund, which now supports two dozen conservation and regenerative agriculture projects across six continents.

At DMEXCO 2025 in Cologne, Bas Vlugt spoke with Patrick Edlefsen, Managing Director DACH at Channel Factory. Since May, Edlefsen has been leading the region and shares his enthusiasm about the role and his market.

NikeSKIMS introduces a “system of dress” offering over 10,000 possible outfit combinations. The range features foundational bras and leggings through to seasonal statement pieces, all shaped by a focus on performance, style and comfort.

Developed by the creators of Tikkie in partnership with DEPT, BUUT provides young users with tools to manage their money through simple, visual features such as digital “jars” for payments and savings.

New data reveals an industry consolidating around three tech titans while simultaneously scrambling to adapt to shifting consumer habits through influencers and AI.

The work was developed by London-based agency AML, which has partnered with the firm for a decade.

The tool will enable agencies and advertisers to calculate and reduce greenhouse gas emissions from their media campaigns.

The agreement allows advertisers to activate Albertsons Cos.’ first-party, purchase-based audiences across Perion’s high-impact display and digital out-of-home (DOOH) formats.

Responsibilities include scouting and recruiting talent, managing product fulfillment, handling negotiations and payments, approving content and ensuring quality control.

The acquisition positions Veylan as a platform designed for local media sales, combining automation with tools that allow sellers to focus on relationships, strategy and client outcomes.

 The move gives advertisers independent, outcome-based insights into how CTV contributes to reach, frequency and business results, extending the company’s cross-channel marketing platform.

The move includes the launch of an AI-enabled Experience Hub in Lima, which will integrate creative, strategy, production, influencer marketing, CRM and data under one operation.

Spending is projected to rise a further 8.1 percent in 2026 to 1.27 trillion dollars, before increasing 7.1 percent in 2027, pushing the global market to 1.36 trillion dollars—double its size at the height of the pandemic.

The acquisition will see IAS transition from public to private ownership, positioning the company to accelerate investment in its AI-first platform and expand its role as a benchmark in digital media quality.

The work highlights the SUV as a balance of utility and premium capability while connecting with Hispanic families through cultural storytelling.