FINN Partners launches AIristotle AI tool for smarter comms

FINN Partners has introduced AIristotle, a proprietary artificial intelligence platform designed to help communications strategies account for the algorithms that determine what content is seen and shared online.

The tool provides insights into narratives and language that are most likely to perform effectively across digital channels, while also offering strategies to counter misinformation.

The platform combines large language model analysis with multiple audience data sources to guide storytelling and campaign development. By examining what drives algorithms to amplify or ignore content, AIristotle aims to help brands achieve stronger reach and engagement or reduce the visibility of harmful narratives.

AIristotle gathers data from online conversations and media coverage related to specific narratives. FINN’s Media Forensics team then interprets this data, incorporating psychological and linguistic drivers to deliver recommendations. These insights can be applied to both proactive campaigns and crisis situations.

Dan Pooley, managing partner, FINN: "Algorithms are a critical component for any communications. They’re the technological gatekeepers responsible for visibility of social brand content and, by extension, much of the earned media engagement as well. With AIristotle we’ve created a way to develop campaigns, pitch stories, manage crises or create social content that not only acknowledges but coordinates with this new reality. AIristotle gives teams modern intelligence to deploy for clients of any size or communications initiative."

FINN describes AIristotle as a core part of its strategic communications and marketing services. The platform has already been used in multiple client projects and is now available globally, with training for staff scheduled to begin in October.

David Krejci, partner and head of Media Forensics, FINN: "Audience targeting has continued to get more advanced, but it’s a missed opportunity to not include the algorithms in our targeting strategies. With AIristotle’s combination of AI-analyzed data and our proprietary narrative modeling, we can help clients better reach the audiences they care about, or help avoid audiences intent on damaging reputations. This was a missing link in most comms strategies and content – and now we can craft materials that align with the gatekeepers and drivers of content."

AIristotle is part of a broader set of technology-driven services developed by FINN Partners to address evolving information dynamics. These include Canary for Crisis, an immersive training platform that simulates crisis scenarios, and C3, a mobile app that centralizes playbooks, escalation protocols, and team resources for crisis management.

By embedding AI-driven insights into its services, the agency is positioning itself to help clients adapt to a media landscape increasingly shaped by algorithms and narrative manipulation.

www.finnpartners.com

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