Joybyte to run influencer campaigns for Sticker Mule

Influencer-led social marketing agency Joybyte has been appointed by Sticker Mule, the custom printing company, to manage its influencer marketing efforts. The agency will handle influencer strategy, activation and promotions, overseeing between 20 and 40 influencer activations per month.

Responsibilities include scouting and recruiting talent, managing product fulfillment, handling negotiations and payments, approving content and ensuring quality control. Joybyte will also oversee content rights, develop new iterations of campaigns, and provide performance insights and analytics.

Ben Gerster, founder, Joybyte: "Sticker Mule already has a bold and edgy voice on Instagram and TikTok. They are the leaders in what you can call the make-your-own swag movement. They call themselves the Internet’s most kick-ass brand, and we saw a massive opportunity to use that voice to capture consumers with a smart, creative and savvy influencer campaign."

Sticker Mule has expanded its product range to include custom hats, fabric stickers, acrylic magnets and direct-to-film transfers, alongside its core offering of custom merchandise such as stickers, labels, t-shirts and packaging.

Joybyte, a certified TikTok Shop Partner, specialises in micro-influencer marketing and social commerce strategies. Its campaigns are designed around curated creator partnerships, continuous insights and community engagement, with the aim of building authentic connections and driving measurable sales outcomes.

Through the partnership, Joybyte will support Sticker Mule’s ambition to amplify its distinctive brand voice and strengthen its presence across social platforms.

www.joybyte.com

www.stickermule.com

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