Novacap acquires Integral Ad Science in $1.9B all-cash deal

Integral Ad Science, the media measurement and optimization platform, has agreed to be acquired by private equity firm Novacap in a $1.9 billion all-cash transaction. The deal values IAS at $10.30 per share, a 22% premium to its September 23 closing price.

The acquisition will see IAS transition from public to private ownership, positioning the company to accelerate investment in its AI-first platform and expand its role as a benchmark in digital media quality.

Lisa Utzschneider, CEO, IAS: “As a private company with the support of Novacap, we will have access to new resources to achieve our strategic goals and further build upon the differentiated value we bring our customers. I’m proud of the strong momentum we’ve built, the strength of our AI-powered measurement and optimization platform, and the outstanding work of our employees.”

Novacap partner Samuel Nasso called IAS “an innovator and leader in its industry” and noted plans to support faster innovation to deliver more advanced ad solutions globally.

The deal also marks the exit of Vista Equity Partners, which first invested in IAS in 2018.

Michael Fosnaugh, senior managing director, Vista and chairman of board, IAS: “Through our partnership, IAS expanded its AI-powered platform, deepened customer relationships and scaled into a true category leader.”

The IAS board unanimously approved the agreement, which has also received majority shareholder consent. No additional shareholder approval is required. Pending regulatory clearance, the deal is expected to close before the end of 2025. Upon completion, IAS will be privately held and its shares delisted.

IAS will continue to operate under its current brand and leadership team.

Advisors on the deal include Jefferies LLC for IAS, with legal counsel from Kirkland & Ellis LLP. Novacap is advised by Evercore and Willkie Farr & Gallagher LLP.

www.novacapcorp.com

www.integralads.com

Follow Marketing Report on LinkedIn