Perion partners with Albertsons on retail media reach

Perion Network has entered a strategic partnership with Albertsons Media Collective, the retail media arm of Albertsons Companies. The agreement allows advertisers to activate Albertsons Cos.’ first-party, purchase-based audiences across Perion’s high-impact display and digital out-of-home (DOOH) formats.

The collaboration gives marketers access to more than 100 million verified shoppers, connecting in-store awareness with online conversion. Campaigns will use dynamic creative, localized offers and measurement tools to guide audiences throughout the purchase journey.

Evan Hovorka, vice president of product innovation, Albertsons Media Collective: "Our partnership brings together the three pillars marketers are demanding today: high-quality audience data, engaging ad formats and measurable outcomes. Together with Perion, we’re enabling advertisers to reach shoppers across the full journey from discovery to purchase with scale, impact and precision."

Albertsons Cos. generates data from over 2,200 stores, 37 million weekly shoppers and more than 100 million digital IDs. Advertisers will be able to activate campaigns through Perion’s display and DOOH technology, supported by personalized creative, real-time offers and closed-loop measurement.

Through the collaboration, Albertsons Media Collective and Perion aim to deliver more relevant shopping experiences by combining retail intelligence with immersive media formats. The result is designed to help shoppers discover products, receive targeted offers and make more informed purchase decisions.

Tal Jacobson, CEO, Perion: "This partnership showcases the power of Perion’s differentiated ad tech to connect premium media, retail intelligence and AI-driven measurement. We’re unlocking new revenue streams by unifying retail data and high-impact media, giving marketers the confidence to invest and scale."

The agreement strengthens Perion’s position in the retail media space, where the integration of commerce and media is reshaping advertising models. By combining proprietary ad formats with first-party retail data, Perion and Albertsons Media Collective aim to offer a transparent and scalable alternative to closed ecosystems.

www.perion.com

www.albertsonsmediacollective.com

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