Hennion & Walsh pushes wealth arm with fresh TV drive

Independent US financial services firm Hennion & Walsh Asset Management has launched a national television campaign to promote its growing comprehensive wealth management (CWM) offering. The work was developed by London-based agency AML, which has partnered with the firm for a decade.

Founded in New Jersey with a background in municipal bonds, Hennion & Walsh has expanded into wealth management and tasked AML with creating a campaign that speaks both to clients without a wealth manager and to those considering switching providers.

The campaign builds on Hennion & Walsh’s The Second Opinion People creative platform, introduced in 2024. Under the strapline & More, three 30-second spots each highlight a different aspect of the firm’s approach.

Committed To You underlines the company’s founding values of honesty, loyalty and integrity. A Team of Specialists highlights the bespoke team assembled for each client’s needs. A Human Connection focuses on direct access to advisors rather than automated systems.

Bill Walsh, co-founder and partner, Hennion & Walsh: "We are excited about this new campaign which clearly articulates for existing and potential clients alike what makes what we call the Hennion & Walsh Experience so different and distinctive from other financial services firms. Ever since Hennion & Walsh was founded in 1990 our unique structure has ensured personalized hands-on advice and service that goes above and beyond to help clients achieve their financial aspirations – a commitment which we believe the & More theme perfectly encapsulates."

The campaign will run nationally on television, supported by radio, digital display, PPC and direct mail across multiple US states.

Hugo Bone, executive creative director, AML: "What we love about working with the team at Hennion & Walsh is that they approach growing their brand with the same rigour they apply to supporting clients with their wealth management needs. With this campaign we're making a compelling case for trusting Hennion & Walsh and helping drive the next stage of their journey."

www.hennionandwalsh.com

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