Pablo wins Honda creative account across Europe

Honda has selected independent agency Pablo as its agency of record across Europe, following a competitive pitch process managed by Ingenuity+. The agency will oversee brand strategy and communications for all divisions, including automobiles, motorcycles, marine, power products and innovations.

The appointment marks the creation of a new lead brand strategy and creative role within Honda’s partner portfolio.

Gareth Mercer, founder, Pablo: "Bikes, space rockets, cars, boats, power products, carbon eating algae, robots all developed within a culture that puts action and personality at the heart of innovation. The team we met embodied this. This brand and its people and products have the power to look at the world through a different lens and we found so many parallels to the culture and ambition we poured into Pablo. We are over the moon and can't wait to help author Honda’s next brand chapter. Let’s go."

Gill Huber, managing director, Ingenuity+: "Pablo demonstrated their understanding and passion for the brand and I’m excited to see what they do together in this important next step for Honda."

Pablo will begin work on the account straight away, with the agency tasked with helping Honda articulate its brand vision across markets and product categories.

www.pablolondon.com

www.honda.com

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