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Developed with creative agency Zulu Alpha Kilo, the initiative is part of the brand’s global relaunch and aims to encourage people to bring more nature into their lives, starting with their media choices.

The report, based on an August 2025 survey of more than 1,500 consumers in the U.S., U.K. and Germany, highlights how generative AI and conversational agents are influencing buying decisions. Respondents included a mix of ages and income levels.

The move is part of the broadcaster’s Fast Forward strategy to strengthen intellectual property ownership.

The report shows that nearly all chief marketing officers plan to increase budgets for creator partnerships, placing the channel above AI-driven search, paid social, and paid search.

Lee, the 135-year-old American denim brand, has unveiled Built Like Lee, a new global brand platform and equity campaign designed to reassert its position as a leading voice in denim.

The partnership will showcase behind-the-scenes content, ticketing updates, player imagery, and match highlights across Ocean’s large-format DOOH network, which spans 18 UK cities.

The collaboration brings the characters into a multi-installment video series that highlights the Chrysler Pacifica and celebrates family life, football season, and fall traditions.

The initiative runs across ten major U.S. cities, including Los Angeles, Chicago, Miami, and New York, and uses Uber’s geo-targeting capabilities to deliver branded creative within the app.

The collaboration aims to simplify campaign management for advertisers while helping retailers increase ad revenue through broader access to demand.

The partnership covers brand, customer, and commerce strategy, with the aim of accelerating Kubota’s growth and modernising its marketing approach in the region.

Video remains a major driver of the creator economy, fueled by mobile adoption and expanding internet access.

The development follows the release of the Global Media Sustainability Framework 1.2 at Cannes and enables advertisers to track emissions for every ad impression delivered across the open internet at no additional cost.

The collaboration allows publishers and buyers to manage streaming TV advertising with greater precision and transparency.

The Paris office follows the opening of CMI Media Group’s first international base in London in 2023. The agency now supports clients in more than 100 countries.

Created by DEPT and directed by acclaimed filmmaker Glenn Kitson, the campaign launches this week across connected TV, digital, social, DOOH, and streaming platforms.

Brand authority is what drives credibility. It is what convinces a journalist to call you for comment and what persuades a customer to listen without hesitation.

The initiative highlights the benefits of raw nutrition for dogs and cats, reinforcing the company’s mission to help pets live healthier, more vibrant lives.

The company positions the launch as a response to disruption in traffic sources and advertising models, with publishers increasingly expected to act as strategic partners to advertisers rather than passive suppliers of inventory.

The collaboration connects NIQ’s purchase data with Displayce’s media activation platform, enabling advertisers to link DOOH campaigns directly to in-store sales.

The publication examines how collaboration, artificial intelligence, and new financing models are shaping responses to global health challenges.

The ASC will act as a collaborative forum for tackling challenges such as inconsistent measurement, unclear attribution, fragmented ad experiences, and concerns around data use and fraud.