VML to lead Kubota marketing across Australia and NZ

VML has been appointed agency of record for Kubota in Australia and New Zealand after a competitive pitch. The partnership covers brand, customer, and commerce strategy, with the aim of accelerating Kubota’s growth and modernising its marketing approach in the region.

The remit includes leading all marketing activity across brand, sponsorship, retail, and local area marketing, working closely with Kubota’s dealer network. The agency will focus on strengthening customer engagement while building on Kubota’s established market presence.

Mark Basile, Marketing Manager, Kubota Australia: "VML demonstrated a deep understanding of our business and a clear vision for the future of the Kubota brand. The team’s integrated expertise will be instrumental as we evolve our marketing and build even stronger connections with our customers and dealer partners across every touchpoint in their experience with us."

Vanessa Tout, Managing Partner, VML Melbourne: "We’re thrilled to partner with Kubota at such a pivotal moment for the brand. Kubota is an iconic name with a proud legacy and a passionate customer base. Together we have an opportunity to create a modern, connected marketing platform that puts people first."

The appointment supports Kubota’s goal of adopting a more unified, data-driven marketing model across Australia and New Zealand. This approach will strengthen both corporate and trade activity while enhancing capability across the region.

www.kubota.com

www.vml.com

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