NIQ and Displayce partnership brings new measurement to European DOOH

Consumer intelligence company NIQ and programmatic Out-of-Home technology provider Displayce have entered a partnership to strengthen measurement in the European digital OOH (DOOH) market. The collaboration connects NIQ’s purchase data with Displayce’s media activation platform, enabling advertisers to link DOOH campaigns directly to in-store sales.

The initiative gives marketers the ability to track real return on ad spend (ROAS), providing greater transparency and accountability within the DOOH ecosystem.

As part of the rollout, DOOH sales lift measurement will be available in France through Displayce’s media buying platform. The system matches exposed store areas with retail sales data, allowing advertisers to compare purchase behaviour in exposed versus control zones before, during, and after a campaign. The results help marketers quantify the impact of their investments and refine future activations.

Maureen Stapleton, Commercial Lead, NIQ Media Europe: "We are thrilled to extend our footprint into the European DOOH market through a strategic relationship with Displayce, which shares our commitment to innovation, data security, and transparency. Together, we will help advertisers and agencies understand consumers more deeply and measure campaign impact more effectively. DOOH is an increasingly important channel for marketers and a vital part of our strategy at NIQ Media."

Laure Malergue, CEO and Founder, Displayce: "Our priority at Displayce is to provide advertisers with measurable, business-driven outcomes. By collaborating with NIQ, we can clearly demonstrate how programmatic DOOH contributes to retail sales performance, strengthening confidence in the channel. The collaboration also reflects our shared vision of building a more transparent and accountable ecosystem, one that empowers advertisers to make data-driven decisions and truly capture the value of DOOH in the media mix."

NIQ and Displayce will present the collaboration at the DOOH Café during DMEXCO in Cologne on September 17 and 18.

www.nielseniq.com

www.displayce.com

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