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DMEXCO returns to Cologne on Wednesday 23 and Thursday 24 September, filling halls 6 to 8 and the Congress Centre North at Koelnmesse.

At DMEXCO 2025 in Cologne, Bas Vlugt spoke with Patrick Edlefsen, Managing Director DACH at Channel Factory. Since May, Edlefsen has been leading the region and shares his enthusiasm about the role and his market.

The collaboration connects NIQ’s purchase data with Displayce’s media activation platform, enabling advertisers to link DOOH campaigns directly to in-store sales.

This represents a compound annual growth rate of 23.21 percent over the forecast period from 2025 to 2032.

Marketing Report is expanding its international presence with the launch of LinkedIn Groups in Vienna, Zürich and Düsseldorf