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The agency’s remit covers paid social, digital video, audio and display, out of home, cinema, commercial radio and press, complementing campaigns across the BBC’s own channels.

Updated every two weeks, the hub uses data from TikTok to spotlight audiobooks currently resonating across the #BookTok community.

The agency has committed to achieving net-zero greenhouse gas emissions across its entire value chain by 2050, using 2023 as its baseline year.

The campaign aims to reinforce Burger King’s quality credentials by suggesting its new burger tastes as if it could have been created by a world-class chef—though Ramsay had no part in making it.

The initiative aims to highlight the risks of excessive screen use in a playful way while encouraging young people to discover offline activities.

The move is part of the company’s strategy to simplify the connected TV (CTV) landscape for advertisers, broadcasters, telcos and publishers.

The move follows the July acquisition of New Jersey-based healthcare agency Triple Threat Communications, which will now operate as Deerfield.

This represents a compound annual growth rate of 23.21 percent over the forecast period from 2025 to 2032.

Doubleday joined the agency in 2013 as operations director and later became managing partner, overseeing day-to-day operations with a focus on people, culture and team wellbeing.

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With broadcasters, leagues, and studios facing mounting pressure to deliver content across streaming, social, and global fan engagement channels, the partnership provides an AI-ready foundation to activate dormant archives in real time.

With cultural momentum shifting away from gorpcore, Mountainwear Rescue introduces a fictional rescue division tasked not with saving climbers, but with liberating mountainwear from urban captivity and returning it to its natural setting.

The concept was developed with creative agency Humanaut, which invited members to take on roles typically held by agency professionals, from writing copy and directing talent to appearing in ads.

The multi-channel initiative spans broadcast, outdoor, digital, audio, and social channels, and is supported by a charity-driven sandwich collaboration with the national chain Sandwich Sandwich.

The collaboration combines ShowHeroes’ expertise in CTV and creative solutions with Titan OS’s extensive household reach and retail audience data.

Mistry joins with nearly 20 years of creative leadership experience, most recently serving as Executive Creative Director at McCann London, where he spent a decade overseeing award-winning campaigns for Microsoft and Xbox.

The addition of The Venue enables advertisers to combine screen takeovers with live, interactive events, reaching audiences both on-site and across global media channels.

The company expects to use the net proceeds, after transaction-related costs, to further reduce outstanding debt. The deal is expected to close by early 2026, pending regulatory approval.

With this step, the agency joins a growing movement in the communications sector that aims to distance the industry from coal, gas, and oil.

Through the Food for Tomorrow program, the partnership will combine science, storytelling, and education to highlight solutions that balance food production with environmental protection.

The campaign highlights the challenges businesses face as they shift from experimental pilots to large-scale AI solutions.