PR firm Red Ribbon signs pledge for fossil-free future

Red Ribbon Communications has signed the Clean Creatives pledge, committing to refuse future contracts with fossil fuel organisations, their trade associations, or front groups. With this step, the agency joins a growing movement in the communications sector that aims to distance the industry from coal, gas, and oil.

Clean Creatives unites agencies, employees, and clients who want to end public relations support for fossil fuel interests, which are widely recognised as driving climate breakdown.

Climate and communication

South Africa is already experiencing the impact of rising global temperatures, with projections showing potential increases of up to 4 degrees Celsius by the end of the century. Such changes threaten water security, food systems, and ecosystems, while disproportionately affecting vulnerable communities.

Ronelle Bester, Founder and Account Director, Red Ribbon Communications: "Continuing to work for fossil fuel organisations not only hurts our environment and communities but also poses risks to brands that genuinely prioritise sustainability. At Red Ribbon, we choose to use our creativity to amplify positive change. We are proud to support the climate tech, green tech, and renewable energy industries that are leading the transition to a sustainable future."

Integrity in agency partnerships

The Clean Creatives pledge offers a clear way for agencies and clients to demonstrate alignment with climate goals. For agencies, the pledge involves refusing contracts with fossil fuel organisations. For clients, it means choosing not to work with agencies that continue to serve fossil fuel interests.

By signing, Red Ribbon Communications positions itself among an international network of agencies and brands that prioritise integrity, transparency, and climate responsibility.

www.redribboncommunications.co.za

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