ShowHeroes partners with Titan OS on retail media CTV

ShowHeroes has entered into a strategic partnership with Titan OS to introduce retail data-powered connected TV (CTV) campaigns across the United Kingdom, Germany, and Brazil. The collaboration combines ShowHeroes’ expertise in CTV and creative solutions with Titan OS’s extensive household reach and retail audience data.

Under the agreement, ShowHeroes becomes Titan OS’s partner for retail media activations in these markets, working alongside the Titan OS sales team. Advertisers will gain access to premium CTV video and display inventory enhanced with first-party data from major retailers including Currys in the UK and Casas Bahia in Brazil.

Data-driven precision in CTV

The partnership enables advertisers to reach verified, in-market shoppers and tailor campaigns to specific product interests or purchase intent. By combining retail data with creative optimization and local market expertise, the offering aims to connect TV viewership directly with measurable consumer actions.

Joe Evea, SVP of Advertising and Retail Media EMEA, Titan OS: "Partnering with ShowHeroes in these strategic markets enables us to combine Titan OS’s scale and premium content ecosystem with ShowHeroes’ expertise in CTV innovation. Together, we are delivering Retail Media solutions that maximize audience reach, targeting precision, and measurable outcomes."

Growth opportunity in connected TV

The agreement comes as CTV adoption accelerates. In Europe, 46 percent of all premium video views now occur on CTV, reflecting a 31 percent year-on-year increase in the first half of 2024. Brazil has also emerged as the largest CTV market outside the United States, with over 89 million connected TV users.

Sarah Lewis, Global Director CTV, ShowHeroes: "This partnership is a strategic milestone for ShowHeroes. As CTV adoption accelerates in the UK, Germany, and Brazil, we can now bring brands closer to their audiences with high-impact campaigns powered by the unique combination of Titan OS’s premium reach and first-party retailer data as well as our creative expertise. It’s about turning attention to the big screen into meaningful consumer action."

Retail media solution available now

The ShowHeroes–Titan OS retail media solution is available immediately, offering advertisers the ability to deliver targeted and creatively optimized campaigns with measurable outcomes.

www.showheroes.com

www.titanos.tv

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