Marketing Report


Lunazul Tequila launches ad campaign to celebrate its story and journey

12-07-2024 | 09:10:03
Lunazul Tequila, the approachable, premium tequila brand made with hand-harvested 100% blue weber agave has launched a new advertising campaign today titled "Look to Luna."

Nielsen launches deduplicated YouTube CTV campaign measurement in the UK

02-07-2024 | 11:27:02
Nielsen, a global player in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the UK.

Majority of political ad budgets in U.S. go to linear television, research

02-07-2024 | 10:57:00
Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

Yahoo Advertising announces partnerships to seamlessly offer more solutions to connected TV publishers

02-07-2024 | 10:50:00
Yahoo Advertising has announced strategic partnerships with FreeWheel, Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage.

TV streaming platform Fubo and EDO partner to measure Connected TV ad engagement

01-07-2024 | 11:20:00
EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

Teremana Tequila launches global ad campaign shinning the spotlight on its hard-working team

26-06-2024 | 12:55:44
Teremana Tequila, the premium, small-batch tequila brand founded by Dwayne "The Rock" Johnson has launched its first multi-platform global advertising campaign.

Insticator launches in Australia, expands CTV advertiser solutions through strategic acquisition

24-06-2024 | 10:18:00
 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

At least four in ten campaigns will run on CTV in the next two years, study

14-06-2024 | 13:00:00
As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

StackAdapt and OpenX partner to enable political advertisers to reach target audiences programmatically

12-06-2024 | 11:15:00
In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections. AdImpact estimates that the 2024 political cycle will see that number increase to $10.2 billion, with a quarter of that spend going to digital and CTV.

Loop Media partners with Adnimation to increase CTV ad revenue

11-06-2024 | 11:59:00
This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop CTV network.

Amagi and AD digital launch MAVTV Brasil's FAST Channel

10-06-2024 | 08:15:00
With this launch, the channel aims to offer viewers a unique global motorsport experience. MAVTV Brasil will deliver highly curated programming to Connected TVs across the country, offering both regional coverage and major US programs with Portuguese subtitles.

LG Ad Solutions inks deal with Affinity to boost Connected TV measurements

03-06-2024 | 10:45:00
This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

DoubleVerify unmasks CTV ad fraud scheme costing unprotected advertisers up to $7.5 million monthly

27-05-2024 | 09:05:00
CycloneBot employs new and enhanced evasion techniques to produce falsified CTV traffic across various platforms.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

21-05-2024 | 08:25:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Publica by IAS and Samsung Ads expand CTV ad serving partnership

20-05-2024 | 07:30:00
This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

Nielsen launches a cross-platform view of total TV consumption

15-05-2024 | 09:22:00
The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today.

Global music video network Vevo partners with PubMatic to expand programmatic buying across its global CTV network

14-05-2024 | 10:15:00
The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

TEGNA’s Premion acquires next-generation DSP Octillion Media to expand CTV advertising capabilities

06-05-2024 | 06:30:00
The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.

Transparency is the largest obstacle for Connected TV advertising in Europe, report

29-04-2024 | 11:16:00
Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report reveals that CTV advertising is still struggling with a lack of transparency and a need for quality verification.

AudienceXpress and Epsilon collaborate to enhance audience reach across convergent TV buying

29-04-2024 | 10:00:00
This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

Creator Commerce platform LTK launches Connected TV advertising for brands

23-04-2024 | 08:40:00
These offerings come at a time when brands are increasingly seeking innovative ways to engage consumers and maximize the effectiveness of their marketing investments - leaning on the authenticity of creators and consumers’ trust in them.