Marketing Report


Amagi and AD digital launch MAVTV Brasil's FAST Channel

16-04-2024 | 11:41:22
With this launch, the channel aims to offer viewers a unique global motorsport experience. MAVTV Brasil will deliver highly curated programming to Connected TVs across the country, offering both regional coverage and major US programs with Portuguese subtitles.

Vevo partners with Publica by IAS to power global CTV ad serving

15-04-2024 | 08:12:00
This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

Loop Media partners with Adnimation to increase CTV ad revenue

10-04-2024 | 10:22:38
This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop CTV network.

Captify launches TV search lift offering for CTV advertisers

08-04-2024 | 07:17:00
This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries

02-04-2024 | 10:30:00
As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

LG Ad Solutions inks deal with Affinity to boost Connected TV measurements

18-03-2024 | 12:13:00
This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

DoubleVerify and NBCUniversal expand partnership to launch measurement solution

14-03-2024 | 09:39:18
This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level.

Creator Commerce platform LTK launches Connected TV advertising for brands

14-03-2024 | 09:31:09
These offerings come at a time when brands are increasingly seeking innovative ways to engage consumers and maximize the effectiveness of their marketing investments - leaning on the authenticity of creators and consumers’ trust in them.

Transparency is the largest obstacle for Connected TV advertising in Europe, report

12-03-2024 | 09:25:00
Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report reveals that CTV advertising is still struggling with a lack of transparency and a need for quality verification.

Insticator launches in Australia, expands CTV advertiser solutions through strategic acquisition

08-03-2024 | 06:58:00
 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

AudienceXpress and Epsilon collaborate to enhance audience reach across convergent TV buying

05-03-2024 | 08:20:00
This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

Loop Media announces the debut of additional Latino content channels for businesses

04-03-2024 | 13:20:00
Loop Media, which currently has over 71,000 screens in North America, has seen a growing demand for premium Latino-focused in-venue entertainment content for the Hispanic U.S. business community.

DoubleVerify unmasks CTV ad fraud scheme costing unprotected advertisers up to $7.5 million monthly

29-02-2024 | 08:39:00
CycloneBot employs new and enhanced evasion techniques to produce falsified CTV traffic across various platforms.

TEGNA’s Premion acquires next-generation DSP Octillion Media to expand CTV advertising capabilities

26-02-2024 | 08:40:00
The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.

Global music video network Vevo partners with PubMatic to expand programmatic buying across its global CTV network

22-02-2024 | 08:15:00
The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

Health-conscious audiences struggle with connecting pharma messaging across channels, report

22-02-2024 | 08:12:00
The study found ads showed in an HCP office earned up to over 16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

At least four in ten campaigns will run on CTV in the next two years, study

22-02-2024 | 08:02:00
As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

12-02-2024 | 08:48:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Nielsen expands YouTube Connected TV ads measurement in 11 countries

09-02-2024 | 07:53:44
Nielsen ONE Ads is the company’s cross-platform campaign measurement product suite which provides deduplicated audience reach and frequency metrics.

Majority of political ad budgets in U.S. go to linear television, research

08-02-2024 | 07:00:00
Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

PubMatic launches direct video and CTV buying solution in Japan

06-02-2024 | 07:12:45
With Activate, buyers are able to execute direct deals across PubMatic’s premium video inventory via a single layer of technology, enabling the seamless transition of their direct business for better visibility and stronger campaign performance.