Marketing Report


Traditional TV still dominates ad budgets and revenue share in Asia, report

24-11-2023 | 07:44:06
From January to October this year, $107 billion in ad revenue was injected into Asia’s media industry, with TV attracting the lion’s share.

LG Ad Solutions inks deal with Affinity to boost Connected TV measurements

20-11-2023 | 09:48:00
This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

17-11-2023 | 11:01:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Vevo partners with Publica by IAS to power global CTV ad serving

17-11-2023 | 07:54:56
This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

AudienceXpress and Epsilon collaborate to enhance audience reach across convergent TV buying

17-11-2023 | 07:50:06
This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

Ads on CTV are better quality and more relevant Gen Z and Millennials say in new report

16-11-2023 | 09:00:05
One finding, untapped by advertisers, is that Gen Z spends the most time looking at ads on CTV during late-night, locking in for an average 9.63 seconds per spot, while millennials dial up focus during traditional primetime at 9.8 seconds per spot.

Dstillery unveils Connected TV solution that reaches audiences more effectively

15-11-2023 | 16:18:30
Dstillery a player in AI ad targeting, has announced a new Connected TV (CTV) solution that applies its patented ID-free® technology to reach priority audiences more effectively.

Insticator launches in Australia, expands CTV advertiser solutions through strategic acquisition

15-11-2023 | 08:19:31
 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

Captify launches TV search lift offering for CTV advertisers

06-11-2023 | 14:29:51
This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

Consumers pay four times more attention to CTV ads when they are contextually targeted with AI, report

03-11-2023 | 08:46:00
Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.

Publica by IAS and Samsung Ads expand CTV ad serving partnership

02-11-2023 | 09:08:00
This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

Nielsen and LG Ad Solutions in a deal to create largest ACR data footprint for TV measurement in the US

20-10-2023 | 14:36:22
LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates.

Connected TV viewers have higher levels of attention than linear television, study

19-10-2023 | 12:50:00
The survey revealed that 88% of respondents co-view streaming television--and they report being more likely to pay attention to both content and ads when doing so.

Yahoo Advertising announces partnerships to seamlessly offer more solutions to connected TV publishers

19-10-2023 | 12:44:00
Yahoo Advertising has announced strategic partnerships with FreeWheel, Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage.

VideoAmp to measure deduplicated YouTube reach and frequency

17-10-2023 | 13:50:00
This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform.

Sabio enters deal with Mediahub to provide advertisers with increased access to multicultural audiences

12-10-2023 | 15:10:38
The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.

Innovid launches instant optimization to maximize converged TV campaign performance automatically

11-10-2023 | 09:12:20
Instant Optimization provides the essential technology to automatically adjust which ad is seen, championing top-converting ads in real-time and improving performance across streaming and digital channels.

Majority of Canadian consumers likely to engage with enhanced connected TV ad formats, report

09-10-2023 | 11:20:00
The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups.

Fifty percent of TV viewers shop on mobile devices while watching awards shows, study

03-10-2023 | 13:30:00
60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.

LG Ad Solutions expands into Canadian market

19-09-2023 | 09:35:00
LG Ad Solutions, a global player in connected TV and cross-screen advertising, has announced that it has expanded its global presence into the Canadian marketplace.

DoubleVerify targets Netflix advertisers with measurement solutions

18-09-2023 | 11:30:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that DV’s measurement solutions are now available for all Netflix advertisers.