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Set in the Andalusian capital, the episode examines how bars remain central to everyday life, serving as places where people gather to share food, drinks and conversation while maintaining long-standing social traditions.

The acquisition strengthens Havas Spain's experiential marketing offering and forms part of the group's growth strategy in one of its key markets.

The expansion comes as Spain continues to position itself as one of Europe's more dynamic economies, creating opportunities for international brands and the agencies that support them.

The out-of-home activation reimagines KFC’s iconic structures to highlight the addition of fried chicken kebabs to its menu, creating a visual link between the brand’s signage and traditional döner preparation.

Created by LePub, the initiative responds to ongoing challenges in the hospitality sector, where traditional bars face increasing pressure from rising costs, shifting consumer habits, and competition from larger or more specialised venues.

The firm, founded in 2019, employs more than 50 professionals across offices in Madrid, Barcelona, and Brussels.

JCDecaux, Carrefour, Carmila and Unlimitail have formed a strategic partnership to build an expanded indoor and outdoor media network across shopping centres and their access areas in France and later in Spain.

The move is part of the company’s strategy to simplify the connected TV (CTV) landscape for advertisers, broadcasters, telcos and publishers.

The collaboration combines ShowHeroes’ expertise in CTV and creative solutions with Titan OS’s extensive household reach and retail audience data.

The company expects to use the net proceeds, after transaction-related costs, to further reduce outstanding debt. The deal is expected to close by early 2026, pending regulatory approval.

With half of Spanish families spending less than 10 minutes on breakfast, Bimbo’s latest move is not just a product upgrade — it’s a toast (yes, pun intended) to reconnecting over the most important meal of the day.

Tidart will maintain its brand and operational structure, while integrating into Havas Media Network’s global e-commerce proposition, Havas Market.

The entire creative team will report directly to Juan P. Moreno and Javi Senovilla, as well as to Roberto Fara.

With ‘The Mind Guardian’ they present an innovative application based on artificial intelligence that, through gamification, performs a memory self-assessment test for large-scale screening of signs of cognitive impairment, a common symptom in the early stages of diseases such as Alzheimer’s.

Behind the idea is the independent digital creative agency Burns who joined the two great brands to create Chef Delivery, a campaign that helps you increase your experience of delivery at another level.

CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions.

KFC’s beloved character Eduardo, originally born as a meme, has evolved over the years into a real-life product, a Christmas ornament, and even a fragrance.

Unicorn Hunters, a groundbreaking reality business series that connects entrepreneurs with millions of investors worldwide, has  announced a strategic partnership with the United Nations World Tourism Organization (UN Tourism,) to promote entrepreneurship and drive innovation within the global tourism sector.