Monks–VAST partnership brings AI-ready infrastructure to media and sports

Monks, the global digital brand of S4 Capital plc, has announced a strategic partnership with VAST Data, the AI Operating System company, to help media, entertainment and sports organizations maximize the value of their content archives, streamline live production, and power AI-driven fan experiences.

With broadcasters, leagues, and studios facing mounting pressure to deliver content across streaming, social, and global fan engagement channels, the partnership provides an AI-ready foundation to activate dormant archives in real time.

Rajiv Malhotra, SVP Channel Partnerships, Monks Technology Services: "MEGS companies are sitting on extraordinary archives of content, but the challenge has always been how to activate that data in real-time. By partnering with VAST Data, we're giving broadcasters, leagues, and studios an AI-ready foundation that turns dormant libraries into living assets—powering faster production, personalized fan engagement, and entirely new revenue streams."

By combining Monks’ expertise in media workflows with VAST’s AI OS, the solution enables organizations to:

Retrieve and repurpose decades of content for highlights, documentaries, and fan experiences.

Feed AI pipelines for recommendation engines, automated editing, and monetization.

Consolidate storage, database, and compute into a unified high-performance platform.

Scale seamlessly across on-premises, cloud, and hybrid environments.

Reduce infrastructure costs while supporting next-generation media facility architectures.

Lewis Smithingham, EVP of Strategic Industries, Monks: "Our partnership with VAST gives clients the ability to treat their archives not as static cost centers, but as dynamic engines of fan engagement and revenue. This is about delivering value to audiences in real-time, without compromise."

Future-proofing media workflows

The joint platform aligns with MovieLabs’ 2030 Vision and the EBU Dynamic Media Facility initiatives, emphasizing interoperability, automation, and AI-readiness. It supports personalized content delivery, faster production cycles, and new revenue models such as targeted advertising and archive monetization.

John Mao, VP of Strategic Alliances, VAST Data:"Media leaders don't just need faster infrastructure—they need smarter ways to turn their data and content archives into engines of growth. Together with Monks, we're empowering clients to transform dormant libraries into active assets that drive fan engagement, AI innovation, and new revenue streams."

The partnership will be showcased at IBC 2025, where Monks and VAST will demonstrate real-time video capture, storage, and retrieval through TAMS powered by VAST, highlighting how AI-ready workflows can reshape live sports, entertainment, and media facilities worldwide.

www.monks.com

www.vastdata.com

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