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The Department for Transport and creative agency AML have relaunched the See It. Say It. Sorted. campaign, updating one of the UK’s most recognisable public safety initiatives.

The initiative addresses the limited access blind and partially sighted children have to audiobooks, which are often expensive and time-consuming to produce.

The initiative is built on two strategic partnerships. Norstat provides population-representative sampling, while CatMan Solution contributes retail intelligence and dashboarding tools.

The deal marks the first time ITV Studios content has appeared on the platform, adding a mix of celebrity interviews, cultural explorations and documentary storytelling.

Video streaming — delivering real-time video content online without full-file downloads — has moved from a convenience to an expectation.

The Shaqbot is designed to make the process of browsing Carvana’s online inventory easier and more entertaining, answering questions and guiding customers with custom responses based on O’Neal’s real voice recordings.

With the Transportation Security Administration screening record numbers of passengers this year and continued growth expected through 2026, the study presents a strong case for brands to invest in airport media.

Zwillenberg brings more than three decades of experience across media, technology and entertainment. Most recently, he was vice chair reinvention and global leader of media and entertainment strategy at Accenture.

The collaboration brings together Kyndryl’s advisory, design and infrastructure services with VML’s customer experience and digital transformation capabilities.

Coca Cola has launched the third edition of its fall college football campaign, once again spotlighting the role of fans in shaping the sport’s culture.

Unilever is reshaping its marketing approach with a strategy called Desire at Scale, designed to move brands beyond functional benefits and connect with consumers on an emotional level.

Based on a survey of 164 US marketers, the report explores how creative effectiveness is defined, measured, and scaled across digital channels.

Warner Bros. Discovery has signed a new long-term agreement with Nielsen covering audience measurement across all of its platforms, including linear and streaming.

The initiative positions the model as the first step in what the carmaker describes as a new era of driving pleasure, building on the legacy of its historic Neue Klasse.

The campaign, Wishes Are Medicine, emphasizes that wishes are not just uplifting experiences but can also support children’s health outcomes.

Index Exchange will become dentsu’s primary supply-side platform partner across several European markets, supporting the agency’s NextGen algorithmic trading model.

The acquisition adds more than 27 destination organizations to Paradise’s client portfolio and brings eight public relations specialists into the agency.

The AMI & ITV Backing Business Fund is reserved for AMI member agencies and will help new and returning brands advertise on TV with additional creative, data and outcomes support.

The study shows that ad-funded SVoD services now reach 30 percent of UK adults each week, compared to 11 percent in 2024 and 10 percent in 2023.

The platform features an advanced algorithm for Supply Path Optimization (SPO) aimed at improving efficiency, transparency, and monetization across every ad impression.

The appointment follows the recent nomination of Provit Chemmani as CEO Africa, based in Johannesburg.