Paradise Advertising acquires Laurie Rowe Communications

Paradise Advertising & Marketing has acquired Laurie Rowe Communications, a public relations agency focused on destination media relations and storytelling. The acquisition adds more than 27 destination organizations to Paradise’s client portfolio and brings eight public relations specialists into the agency. Financial details were not disclosed.

The move establishes a stand-alone public relations division within Paradise, enhancing its presence in the travel and tourism sector. It also adds the Travel Media Pressroom website platform, further broadening Paradise’s reach.

Laurie Rowe, founder Laurie Rowe Communications, will become Senior Vice President of Public Relations at Paradise. She will work with Chief Communications Officer Cris Duschek and Vice President Tara Tufo to oversee the transition and development of the expanded division.

Paradise already manages public relations for clients such as Columbia County CVB, Little Rock CVB, Santa Rosa County TDO, Visit Savannah, the St. Petersburg Pier, LaPlaya Beach & Golf Resort, and Inn on Fifth. The addition of Laurie Rowe Communications strengthens this portfolio with destinations across the Southeast.

Barbara Karasek, Chief Marketing Officer and Co-Owner, Paradise: "With this acquisition, Paradise accelerates its growth trajectory as a results-driven leader in destination marketing and public relations. Laurie and her team bring decades of regional expertise, trusted media relationships, and a track record of measurable success, especially with emerging DMOs. Together, we’re expanding our reach, deepening our impact, and shaping the future of tourism storytelling—one powerful partnership at a time."

Mark Jaronski, CEO, Paradise: "Laurie Rowe has long been a respected name in Southeast PR. Adding LRC to our powerhouse Paradise PR division, backed by the decade of communications experience I enjoyed at Disney and Visit Orlando, represents exponential growth in the value we will deliver to current and future clients nationwide."

Laurie Rowe: "Joining Paradise is truly a dream come true. The PR landscape is constantly evolving. Partnering with a likeminded, growth-driven team was an important step in the service we can provide to our current and prospective clients. Paradise offers the perfect blend of full-service creativity, national recognition, and shared passion for destination marketing. It’s the right move for our people. It is the right move for our destination partners."

Founded in 2006 and based in Panama City, Florida, Laurie Rowe Communications has supported dozens of destinations with media outreach for nearly two decades.

Tony Karasek, Chief Growth Officer and Co-Owner, Paradise: "This acquisition marks a major milestone in the broader vision we’ve been pursuing since acquiring the agency in 2018. This move strengthens the Paradise brand, expands our team, extends our national reach, and elevates the exceptional results we deliver to our clients."

www.paradiseadv.com

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