Perion unveils AI suite to boost publisher revenue and transparency

Perion Network has launched SODA (Supply Optimization & Demand Amplification), an AI-powered suite of solutions designed for publishers. The platform features an advanced algorithm for Supply Path Optimization (SPO) aimed at improving efficiency, transparency, and monetization across every ad impression.

SODA combines real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability-focused logic. The company positions the suite as an evolution of SPO, enabling publishers to improve financial performance while also considering environmental impact.

SODA’s smart mediation layer evaluates incoming bid requests from demand-side and supply-side platforms, selecting only the highest-performing paths to maximize publisher yield. In parallel, the system connects with Perion’s demand-side Algo, creating feedback loops that prioritize and reward strong inventory with increased demand and higher CPMs.

The platform also offers publishers transparency into supply-side partner performance, enabling them to make informed decisions about their mix of partners. By optimizing site performance, SODA ensures faster load times and more relevant ad experiences for users.

Tal Jacobson, CEO, Perion: "In a market saturated with inefficiencies and growing concern over unrealized ad revenues, SODA is a breakthrough. It’s not just a supply-side solution; it’s a redefinition of how supply and demand should interact. With SODA, we’re giving publishers the tools to optimize revenue responsibly, at scale, and with measurable impact."

SODA is already being used by Mediatransports, a digital out-of-home advertising operator in France, to optimize campaigns in transport environments such as train stations and subways.

Valérie Decamp, CEO, Mediatransports: "The Digital-Out-Of-Home landscape is evolving rapidly, and smart, AI-driven solutions are critical. The ability of Perion’s AI-suite SODA to optimize supply paths and maximize monetization is a game-changer for our business, ensuring that we deliver on our promise of performance and efficiency for our advertisers."

The launch of SODA builds on Perion’s broader strategy to unify performance and sustainability in digital advertising, complementing its existing AI products including Wave, SORT, and Algo.

www.perion.com

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