DVJ Insights introduces shopper data platform in Nordics

DVJ Insights has launched its shopper data solution Spenderlog in Denmark, Sweden, and Norway. The platform aims to improve market research by combining digital receipt data with panel and retail expertise.

The initiative is built on two strategic partnerships. Norstat provides population-representative sampling, while CatMan Solution contributes retail intelligence and dashboarding tools. Together, they support the development of a comprehensive shopper data platform for the Nordic markets.

Passive data instead of self-reported surveys

Traditional shopper research often relies on consumer self-reporting, which can result in incomplete or biased information. Spenderlog captures real-time digital receipt data directly from consumers, offering more accurate and detailed insights. The platform, originally developed by a Danish fintech start-up, has been acquired and expanded by DVJ to integrate with its broader research solutions.

DVJ worked with Norstat to build a scientifically sampled panel of 4,000 to 5,000 households per country. The sample accounts for factors such as age, gender, income, household composition, region, and retail preferences.

Lucas Hulsebos, CEO, DVJ Insights: "Launching in the Nordics with Norstat as our partner has been a game-changer. Their local expertise and rigorous panel recruitment enabled us to bring an innovative solution to market that is both scalable and representative."

Retail intelligence through CatMan Solution

To help translate shopper data into actionable insights, DVJ partnered with CatMan Solution, a Nordic provider of data integration and dashboarding tools for the retail and FMCG sectors. The partnership allows clients to access structured data that directly supports category and trade marketing decisions.

DVJ has established teams in Copenhagen, Oslo, and Stockholm to support local clients. Each office is staffed with senior consultants who bring expertise in the Nordic retail and research landscape.

Lucas Hulsebos: "For the first time, we can truly connect what people say with what they do. This closes the loop between attitudes and behaviour, giving brands a powerful new tool for growth."

With Spenderlog, DVJ positions itself as a provider of scalable, GDPR-compliant shopper intelligence in the Nordics. The platform offers brands access to passive, precise, and predictive consumer insights.

www.dvj-insights.com

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