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The campaign introduces two films, Effortless Good Taste and It’s About Time, which draw on Electrolux’s heritage to demonstrate how its products simplify domestic routines through design and functionality.

For Kvibille, the question was not how to create the next campaign spike, but how to remain relevant every single day of the year without exhausting audiences or internal teams.

Sam Rihani joins Kantar from wellness start-up Hale, where he served as Interim CEO and prepared the business for expansion, focusing on efficiency, reorganization and scaling.

The move strengthens Havas Media Network’s global CSA offering and marks the consultancy’s official entry into the Nordics.

The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.

The initiative is built on two strategic partnerships. Norstat provides population-representative sampling, while CatMan Solution contributes retail intelligence and dashboarding tools.

The campaign emphasizes how efficient technology frees up time for other activities, framed through Swedish lifestyle values.

We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden.

Swedish embedded finance player Froda, has secured €20 million Series B investment round to fuel its European expansion.

 The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the region’s capital.

evroc, a Stockholm-based cloud infrastructure startup, has closed one of Europe’s largest Series A financing rounds in the technology sector

Swedish climate tech startup Adsorbi, has raised €1 million funding from Metsä Spring, Chalmers Ventures, Jovitech Invest, and a grant from Sweden’s Innovation Agency for its cellulose-based air purification material.

Pre-seed investor Techstars, and WirelessCar, the provider of connected vehicle services, are collaborating to launch the Techstars & WirelessCar Connected Mobility Innovation Program to empower future mobility with cutting-edge software solutions.

The appointment comes ahead of a significant marketing investment for the brand in 2025. The pitch involved six agencies and was run by Jon Peppiatt, the former chairman of BBH, through his consultancy PepRoom Consulting.

Swedish fintechs Froda and Juni, are joining forces for embedded finance expansion. The partnership represents a long-term investment in embedded finance that begins with Juni integrating Froda's technical platform and utilizing Froda's capital pool.

The partners also intend to develop and operate new large scale offshore wind projects in Sweden and Finland through a joint-venture, and to bid for the upcoming offshore wind tenders in Denmark.

Telness Tech, the Stockholm-based full automation software company for the telecommunications industry, has secured €5 million in bridge-funding in the midst of a rapid international expansion, swapping operational founder roles and gearing up for new market entries.

Stockholm-based Buddywise, the platform transforming workplace safety with AI across Europe, has announced a €3.5 million seed round.

In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta AB, a public affairs and PR powerhouse based in Sweden.

 Now for the first time, brands, agencies, omnichannel DSPs and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Sweden.